Will the deduction of points for delayed delivery affect the traffic of Shopee? Why are there deductions?

Nowadays, many friends know that store managers are not easy to get, especially in domestic e-commerce, where competition is very fierce and profits are not very high, so many friends will choose to work on cross-border e-commerce platforms. Will Shopee's delayed delivery deductions affect traffic?

1. Will Shopee's delayed delivery deduction affect traffic?

If a store is deducted points, it will be demoted, the possibility of being recommended will decrease, traffic will decrease, the right to participate in platform activities will be restricted, and a series of chain reactions will occur, which will eventually lead to a corresponding decrease in the store's order volume. In the case of severe deductions, the store's products will be blocked, and even the seller will not be able to edit the product. If the deduction reaches 15 points, the account will be directly frozen. In short, if a store is deducted points, it will affect the normal use of the account, and the account will not be eligible for the selection of preferred sellers.

If the store's deduction points exceed a certain standard, it will be removed from the account manager group. During the incubation period, if the deduction points of new merchants exceed 3 points, the store will not be able to graduate, and the store will not be able to apply for new sites in the future, and the opportunity to participate in platform activities will also be reduced. Therefore, the impact of Shopee's deduction points on traffic is very large.

2. Why are points deducted?

1. Late shipment rate or uncompleted order rate

This indicator is mainly for the platform to assess the delivery time of your store, and whether there are any orders cancelled due to the seller's reasons.

2. Illegal listing of goods

If the platform finds that a merchant has listed banned products, infringing goods, or has listed the same product repeatedly, in minor cases, 1 point will be deducted; in serious cases, 2 points will be deducted.

3. Inappropriate customer service language

If a Shopee seller uses inappropriate language or offensive behavior when communicating with a buyer, the platform will deduct points once verified.

If Shopee merchants are deducted points during the operation of their stores, it will have a certain impact on all aspects of the store. Therefore, during the operation period, merchants need to avoid the above reasons that may cause deductions and put more thought into it.

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