What to do if Amazon has no traffic? How to get it?

Today I will introduce to you how to open a store on Amazon. For Amazon merchants, traffic is very important. Merchants need to find ways to increase traffic. So what if Amazon has no traffic? The following is a relevant introduction for you.

What to do if Amazon has no traffic?

The first point to get traffic: natural search

The source of natural search traffic is actually through on-site optimization to achieve the effect of improving rankings. There are many dimensions of on-site optimization, such as selecting appropriate keywords, keyword layout, keyword density, etc. It should be noted that when choosing words, novices must choose keywords that are suitable for their products and should not blindly follow overly popular words.

Because other people are also doing the same thing with the keywords that are too popular, it is difficult to compete! When others search for keywords and choose products, they will look at the products on the homepage. If the keywords are too far back, there will be no clicks. Therefore, if you want to get natural traffic, it is also important to put the keywords on the homepage.

The second way to get traffic: advertising search

Amazon sets up advertising positions mainly to provide sellers with better exposure, clicks, and sales growth channels. The most common ones are PPC advertising and CPC advertising. However, many sellers set up advertisements, but they do not have too many click-through rates and exposure rates. To click on advertisements, you can choose the Amazon Crown software to operate. Amazon Crown can search the set keywords and asin codes on the Amazon site to enter the page and click on advertisements, which can simulate real human operations to obtain traffic. Of course, in addition to using software, we also need to set advertising keywords accurately. When setting, pay attention to high-priced precise words and low-priced drainage words; hot words should have long tails, and core words should be accurate.

The third point to obtain traffic: associated traffic

Related traffic is actually a system recommendation. The core is big data. It will remember the preferences of each user and give effective recommendations to users. For example, if you buy a toothbrush, you will buy toothpaste, and if you buy shoes, you will buy socks. The entrances to related traffic mainly include similar products, similar products that have been purchased before, products that are frequently purchased, and products that customers need to buy.

Amazon merchants all know the importance of traffic, and the above content is how to obtain traffic. However, it takes some time and effort to obtain this traffic. The key is to persist. I hope the above content will be helpful to everyone.

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