Do I need to learn English to run Amazon? How to operate it?

Friends who want to open Amazon stores often ask me if they can do it without knowing English. Because it is an overseas cross-border e-commerce platform, it has English requirements. So do I need to learn English to do Amazon?

Do I need to learn English to work on Amazon?

In fact, you can use English tools to help your Amazon store.

First: Google Translate

When selecting products, I often encounter words that I don’t understand. What should I do?

Copy and paste it into the Google Translate website.

The second one: Caiyun Xiaoyi

When researching competitor reviews, you may not know what a large section of content means. You can only grab a small part of it using the Google plugin. What can you do? You can try Caiyun Xiaoyi.

No. 3: Grammarly

When buyers enter your listing page, they see the product bullet points and description full of grammatical errors. The entire page is written in Chinglish, which actually affects the user's shopping experience. What to do? It's too expensive to hire someone to revise it! You can try Grammarly to correct your grammatical errors, so that you can write authentic listings from now on.

How does Amazon operate?

1. Preparation before launching new products

1. Product preparation

In the early stage of testing, you can use the neutral packaging provided by the manufacturer, but it is better to buy stickers to put your own brand on it, which is very helpful to prevent copycat sales and improve customer experience. In the later stage, you can directly buy packaging with a printed logo, and you also need to purchase samples of the packaging box in advance to confirm the quality. The manual can be confirmed whether to be re-translated and re-printed according to the actual situation provided by the manufacturer.

2. Listing creation

Pricing is adjusted according to different stages of operation. In the early stage, in order to grab traffic, the price is lower than the market price, which leads to low profits or losses. Don't worry too much. It will be adjusted to a reasonable range later. You can use Keepa software to analyze the price stage of competitors as a basis for pricing.

The listing page is the foundation of operation. Without excellent or qualified listings, no matter how good the operation skills are, they will be useless.

2. New products on the shelves

1. Category selection

Determine the major categories and subcategories of the products to avoid the loss of previous sales data due to category adjustments after listing.

2. Backstage transfer to FBA

Transfer to FBA and arrange delivery

3. Urge to put the product on the shelves

When the product arrives at the FBA warehouse, open a case and request it to be shipped immediately

3. The first month of new product launch

This month's operational goal: attract traffic and improve rankings. Amazon will give a lot of in-site traffic during the product's new product traffic period. Everyone must grasp the traffic period of the first month after the new product is launched.

2. Week 2

This week's operational tasks: continue to increase traffic and advertising, and improve conversion rates

(1) Accumulate Reviews

In addition to continuing with the methods mentioned above, you can continue to offer discounts outside the site to increase reviews. You can also urge reviews for organic orders that appeared last week.

(2) Optimize advertising

Enable manual broad matching, put core keywords into the advertising data to check the keyword rankings, and try to set a higher initial budget to expose the product and use some long-tail keywords;

Download a weekly advertising report and combine the CPC data of the first week with the Listing to adjust, optimize and analyze

(3) Set up a Giveaway campaign

Set up an event for 2-3 products in the second week, and offer discounts on products that did not win.

(4) Application for BD/LD

After two weeks of sales data accumulation, there is a chance that LD will appear in the background. If it appears, apply for LD in time; BD needs to go through the investment manager. Sellers with investment managers must communicate and apply. BD is a very effective tool for promoting new products.

(5) Add Wishlist

Sellers who meet the conditions can find a service provider to perform the Add to Wishlist operation

3. Week 3 and Week 4

Two-week operation task: Increase the promotion efforts on and off the site to enter the fast lane of sales

Continue to increase reviews, QA, off-site deals, and adjust and optimize CPC

4. 2-3 months after new product launch

Operational tasks at this stage: Stabilize ranking

1. Continue to increase reviews, feedback, QA, off-site deals, and adjust and optimize CPC

2. Inventory management: Pay attention to the inventory situation in a timely manner and try to avoid the situation of being out of stock or out of stock. If out of stock is about to occur, replenish the goods in batches by air or sea transportation in time.

3. BD/LD: Actively participate in BD/LD activities

4. Arrange influencer promotion to test the effect

5. Follow up on customer reviews: delete negative feedback in time; communicate negative reviews in time, and if you can’t delete them, find ways to increase positive reviews

In short, if you are an Amazon merchant, you don’t need special JD Music, because you can use some tools to translate English. After all, there are quite a lot of English gadgets now, and they can better help Amazon merchants operate their stores.

Recommended reading:

Are Amazon's self-operated products genuine? Why are they so cheap?

How to calculate Amazon conversion rate? What is conversion rate?

What does Amazon operations work? What aspects need to be done well?