I used a new account and created a hit video with 227.5w views. What did I do right?

How did a new account achieve a hit with 227.5k views after just one post? The author has summarized the relevant experience, let's take a look.

“Physiological urge to watch”, “Click without thinking”

In the past few days, my wife's new Douyin account has had two million-playing hits in a row, the most popular of which is...

227.5w views!

You may not believe it, but this video has no funny plot, no amazing talents, and no exquisite editing. It is purely spoken, without even any people, just some simple text animations!

Each one took me only 10 minutes!

The most important thing is...

Most of these 10 minutes were spent on editing. In the remaining time, I did something extremely important, which is also the core reason why the video went viral.

This thing is...

I personally wrote an eye-catching opening!

The remaining 99% of the copy was written by AI. Why did I do this?

Because for a short video, the first 3 seconds determine life or death!

If you can’t catch the person in the first 3 seconds, the video is basically ruined!

The actual results proved that my judgment was correct!

When I reviewed the situation later, I specifically asked my wife, what made these popular videos better than his previous ones?

Without a second thought, she jumped out:

The opening text of this video is so attractive that I just wanted to watch it physiologically and I watched it without thinking!

Have you noticed how important the beginning of a copy is?

So now take a look at the beginning you wrote. If it doesn’t attract people, delete it, and then read my analysis below.

So how do I write the golden 3 seconds opening copy?

Now I will reveal the secret with the popular video above, more importantly...

I will also break down a usable sentence pattern for you, and you can use it directly!

Okay, let’s officially start...

First, let’s look at the beginning. I wrote it like this:

Why are boys more likely to make their mothers angry? After reading the following 4 little secrets of boys, you will feel guilty!

Let me ask you, what do you feel after reading this beginning?

Are you full of curiosity?

In fact, most people feel the same as you, because the data has already said it all!

Therefore, the biggest advantage of this opening is that it greatly arouses the user’s curiosity, and it only takes 3 seconds!

So why does this opening arouse everyone's curiosity? What is the secret?

The core is to use two killer moves, namely:

1. Ask questions

2. Amazing results

Let’s talk about the first one first, and ask the question!

Why are boys more likely to make their mothers angry?

This is a point that parents are curious about. They wonder why it is only boys? What is it about boys that makes their mothers more angry? ·····

Anyway, it’s just a series of questions, right?

Therefore, if you want to seduce users' curiosity, the most common way is to ask questions, ask questions that the target group is interested in, so that they will want to know the answer and force themselves to keep reading!

For example, if you are talking about dressing, the first question can be:

How can a petite girl, 1.5 meters tall, dress to look taller?

For example, if you are talking about skin care, the first sentence can be asked like this:

Why do you get tanned even though you apply sunscreen and hold a parasol before going out?

The second one is the amazing result!

After reading the following 4 little secrets of boys, you will be filled with guilt!

Parents will then wonder, what is the secret? Why do I feel guilty after reading it? Is it really like what you said?

At this point, the user has become curious about the result scenario described above, and can’t wait to verify whether it is really as I said, right?

For example, if you are talking about sun protection, you can write the following result in the first sentence:

Three months ago, I was still an inferior "dark-skinned girl", but yesterday someone praised me for having fair skin!

For example, if you are talking about skin care, you can describe the result scenario in the first sentence like this:

I love it so much. I have desert-dry skin. I used it on the first night and I didn’t expect that when I woke up the next day, my skin was not tight or cracked at all!

So, have you noticed that when you master the killer move to make people curious at the beginning of the copy, both the copy conversion rate and the video completion rate will increase rapidly!

Remember, although not all shows with high completion rates are hits, hits definitely have high completion rates!

Author: He Yang

Source: He Yang talks about copywriting