How to promote Wish platform? Introduction to promotion methods

The order placement speed of the Wish platform is relatively fast. Merchants only need to select good products and master some operation and promotion skills to ensure the order placement speed of the store. Next, I will talk about how to promote the Wish platform?

1. Wish on-site promotion method: Website promotion, first of all, is the search engine, mainly to be able to accurately find the keywords of the product, and can be considered from the perspective of users, competitive products, etc. However, just like the words with high search volume, the competition is relatively fierce. For small sellers, it is not recommended to choose words with fierce competition. Merchants can add some accurate long-tail words with relatively high relevance to improve the conversion rate of products.

Then there is event promotion, because events can bring more exposure to products. For products with slow sales growth or relatively fast sales growth, merchants can actively participate in qualified platform activities and summarize each activity to improve transformation. Wish also has a form of PB bidding promotion, which can help sellers promote better display opportunities, and can also be displayed through keyword bidding.

2. Wish off-site promotion method: Wish is a mobile e-commerce platform, so social platforms such as Facebook, YouTube, Twitter, etc. are good promotion channels. Especially Facebook, where many Wish buyers gather, you can attract traffic by posting product-related content and store links, and the conversion rate is relatively high;

YouTube, as the main platform for overseas video marketing, can better promote transformation. Twitter and Instagram can bring related topics and increase attention. If the number of fans is small in the early stage, you can also find celebrities to cooperate with them, let them post some good product reviews, and buyers show videos. The conversion effect is also relatively good, but the cost is also relatively high.

In addition, there are some review websites and deal websites. For review websites, they mainly publish some product quality reviews to attract purchases; for deal websites, they evaluate through discounts, which also helps to increase sales. I have already shared with you the marketing promotion methods of the wish platform. Currently, the promotion methods on the wish platform can be divided into two categories: on-site and off-site. On-site promotion is mainly search engine, so it is necessary to do a good job of keyword optimization of the store. There are more channels for off-site promotion.

In general, Wish platform promotion can be carried out through keywords, participation in platform activities, PB bidding promotion, etc. Off-site promotion methods include Facebook, YouTube, Twitter and other social platforms.