How to operate a new Amazon store? How to run it?

It is difficult to start a new store. If you are a merchant with experience in opening a store, it will be easier to operate a new store than for novice merchants. So, how to operate a new store on Amazon?

How to operate it?

1. Capture traffic in the early stage

When you first open an Amazon store, there will be a 1-2 month traffic support period, which is particularly important.

2. Improve store weight

Weight is a noun generated by relative conditions.

3. Strengthen off-site traffic

There is no specific method to drive traffic off-site.

4. Data Selection

Data selection requires a lot of professional knowledge and experience to reduce the rate of trial and error. There is no fixed formula and generally one can only rely on the operator’s own experience.

Drainage method:

1. Organic Search

By using SEO within Amazon, you can improve your ranking. When choosing words, newbies must select keywords that are suitable for the product and do not blindly pursue keywords that are too popular.

2. Ad Search

The most common ones are PPC and CPC ads. Ads can help you rank quickly, but they also burn money quickly. If the keywords are not set accurately, it will not only be a waste of time.

3. Associated traffic

Related traffic is actually system recommendation, and the core is still big data. Amazon will remember the preferences of every user and give users effective recommendations. Related traffic mainly comes from similar categories, similar purchases, frequent purchases, and frequent searches, and wants or needs to buy.

4. Deals traffic

Deals traffic is a must-win for Amazon sellers. This part of the traffic is very objective. If handled and used properly, a hot product can be sold out in minutes. Common channels for obtaining Deals include promotions, flash sales, clearance sales, etc., as well as early traffic from Amazon's Member Day. It is difficult for novices to obtain such traffic, and the results of the operation are often unsatisfactory.

Generally speaking, there are five steps to open a store on Amazon, namely registering a store, selecting products, uploading products, order execution, and increasing sales.