How much inventory should Amazon stock? How does Amazon operate?

Speaking of stockpiling, many merchants are actually very melancholy, because stockpiling is inevitable when opening a store, but if too much stock is stockpiled and it cannot be sold, the merchant will definitely lose money. If too little stock is stockpiled, it will affect sales. So how much stock is appropriate for Amazon to stock? Next, we will explain this aspect to you.

There is no specific standard for Amazon to stock up. Merchants need to stock up according to the actual situation of the store. It cannot be too much or too little, which will affect the sales of the store!

How does Amazon operate?

1. Select products, fine products

It is not about the number of products you choose, but the quality. Because Amazon is different from other cross-border e-commerce platforms, you don’t need to keep distributing products. Generally speaking, if an account can do 4-9 products well and ensure the ranking of the products, the sales of the store will still be considerable.

2. Product listing optimization

When you add new products to Amazon, the first step is to optimize your own product content page. First, understand the buyer's search habits to build the listing page of the new product, and then use Amazon to increase the number of listing displays. The last thing you need to do is to use some social media to promote your new products and correctly guide them to your Amazon page, so that you can attract enough traffic in the early stage.

3. Try Sales Price More

When you put your product on the shelf and set the price, you can try the "Sales Price" more often. This means the promotional price. Through this form of promotional price, you can confuse customers' eyes and stimulate their desire to consume. In addition, Amazon has a ranking rule that is sorted by discounts. You can make appropriate discounts based on your own products and grab the traffic of this product.

4. Keyword search

Sellers can use the input seed keywords to find other related or long-tail keywords. The keyword database is derived from the historical search big data of Google and Amazon users, which directly reflects the users' real search habits and improves the accuracy of keyword settings.

(1) Keywords are the most direct factor in proving to the Amazon system that a product is relevant to a user’s search;

(2) Keywords are divided into explicit keywords (page) and implicit keywords (Search Term);

(3) Set a maximum number of relevant keywords to obtain more traffic from potential users.

Finally, it is about the pricing of Amazon products. Merchants need to set reasonable prices. Don’t set high prices just for the sake of high profits, which will only scare away consumers. Now shopping cost-effectiveness is what everyone pursues, so if merchants set reasonable prices, they will win more customers!