How is the listing price calculated for cross-border e-commerce? What are the listing rules?

In recent years, cross-border e-commerce platforms have become very popular. As people's consumption level gets higher and higher, people also pay more attention to the quality and brand of goods. Therefore, when it is inevitable to buy branded goods from other countries, how to calculate the price of cross-border e-commerce listings?

1. How to calculate the listing price of cross-border e-commerce?

Using costs to set prices is the most common method. It is simple and crude. You only need to know the purchase price or production cost of your product, the weight of the product and the courier quotation to calculate the freight, and then calculate some platform fees, such as listing fees, transaction fees, withdrawal fees, etc. In addition, sellers using overseas warehouses may also need to calculate the first-leg, warehousing, and last-leg fees, etc. Then simply use the total costs you calculated, combined with the exchange rate, plus your profit. You can take a specific number or a percentage of the profit, and the result is your selling price.

Another thing you need to consider is the popularity of the style. If a large number of new styles are launched, try to sell the old ones.

2. What are the listing rules?

Amazon’s Code of Conduct for Sellers clearly states: “It is prohibited to create duplicate ASINs (i.e., create new ASINs for products that already exist in the catalog), otherwise your ASIN creation or sales permissions may be suspended or permanently revoked.

ASIN duplicate listings include:

1. Refurbish and re-upload the existing ASIN.

2. Fusion, merge listings at will.

3. The same product is uploaded using different UPCs on different sites.

4. The UPC source is not genuine, and other sellers have also uploaded products using the same UPC.

5. After brand registration, UPC exemption has been applied, but products are still uploaded using UPC or other key attributes that are not in brand registration.

Abuse variants include:

1. Adding child products that are not true variations of the parent product. This includes adding incorrect variations to ASINs that have already been created.

2. Changing the product details page of the parent product so that it does not match the child product.

3. Different style product group variations in the same category. For example, if you create different style sub-variants for a T-shirt, it will be removed from the shelves.

4. Use a table to manually add attributes that did not originally exist as variant attributes.

5. Merge zombie listings to get reviews.

6. Put the new product line into the old variation group. Some sellers will put the new upgraded product into the variation group of the old product in the form of a sub-body. The purpose is also to take advantage of the ranking and reviews that have been obtained.

The above is the calculation method for the listing price of cross-border e-commerce. Now no matter which platform you are on, when doing cross-border e-commerce, merchants must abide by the rules. The requirements of cross-border e-commerce will be more stringent, so all merchants must abide by them.