Can I apply for a flash sale if I ship my own goods on Amazon? What are the benefits?

Amazon platform will launch some activities from time to time to invite sellers to sign up and participate. Of course, these activities are subject to registration conditions. Flash sales are quite popular. Some merchants asked, can Amazon self-delivery be used to sign up for flash sales?

Amazon recently announced that sellers’ self-delivered products are now eligible for flash sales and 7-day promotions. The original text is as follows:

Sellers can now create promotions for Seller Fulfilled products in addition to FBA products. To create a promotion, simply select the eligible products you have listed in Seller Central and then take advantage of the promotion. The promotion will be listed on the Special Offers page.

For specific participation methods, sellers can go to the backend to create promotions.

What are the benefits?

First, it helps to clear inventory

Many Amazon sellers have faced such a problem: redundant inventory and difficulty in sales. If you want to clear a large amount of inventory, then participating in flash sales may help you achieve this goal. Even if you end up losing money on this flash sale, it is still more cost-effective to clear inventory in this way than to dispose of it through Amazon (if abandoned, the minimum disposal fee for each item is only 30 yen. Also, flash sales will increase product activity, improve rankings, and facilitate sales). However, it should be noted that Amazon rarely passes product declarations for slow sales growth, but we can try it.

Second, improve brand awareness

After the flash sale activity submitted by the seller is approved, the specific product can be sold at a discount. By using a specific promotional product, more customers can be attracted to browse and purchase other products of the brand, while increasing brand awareness.

Third, increase product exposure

A successful flash sale will not only increase the seller's sales, but also improve the ranking. Once the product's ranking is improved, the product's exposure will also increase. If the product's quality and exposure are good during the two weeks of the flash sale, the product's average daily sales will likely continue to grow.

Generally speaking, Amazon self-shipping can also apply for flash sales. Sellers can log in to the backend, click Ads - Flash Sales - Create Flash Sales, and then apply.