What is the difference between selling on Amazon and operating on Amazon?

Amazon is the world's largest cross-border e-commerce platform, and many consumers shop on this platform every day. There are many jobs that can be done on the Amazon platform, including sales and operations. So what is the difference between Amazon sales and Amazon operations?

There is not much difference between sales and operations, they are essentially the same, but different companies divide the responsibilities of the positions. In some companies, sales is responsible for store shelves, customer service, stocking, etc., while operations is responsible for promotion.

Cross-border e-commerce operation specialists, as the name suggests, are people who specialize in operating platforms. Currently, cross-border e-commerce platforms are mainly divided into two categories: B2B and B2C.

B2B (Business to Business) is a type of market sector, which is a marketing relationship between businesses. Representative platforms include Alibaba International Station, Made in China, Global Sources, etc.

B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "商对客". "商对客" is a model of e-commerce, which is usually referred to as a commercial retail model that sells products and services directly to consumers.

The more representative platforms include 1688 AliExpress, Dunhuang.com, Wish, Amazon, eBay, Lazada, etc.

Some advantages of selling on Amazon:

1. High traffic: Amazon's website attracts nearly 200 million users per month on average, which means that selling on Amazon, you can reach many customers that you can't get in other channels. Many customers prefer the shopping experience on e-commerce platforms, and they hope to be able to buy all the goods on one website.

Most of the traffic comes from Amazon's traffic pool itself, and how does Amazon's traffic reach your listing? Currently, most of it is keyword search. Another part is Amazon's PPC (advertising traffic), which is paid traffic. Through the investment of specific keywords or other advertising positions, your products will get greater exposure.

Another part of the on-site traffic is associated traffic, that is, your product may appear under the listing page of related products, and users will also click in. This is the so-called freeloading traffic, especially in the new product period, when the product has an advantage and appears under the listing of popular products, it will effectively divert the traffic of popular products and bring good conversions.

There is also a part of traffic, such as FB, INS, YouTube and other websites. Sellers can cooperate with some experts in the field to promote their products or publish some promotional information. The traffic from these external websites to the listing is off-site traffic. However, since off-site traffic is a direct link, the only benefit it brings is transaction volume, and it will not bring the benefit of improving the ranking of specific keywords.

2. Logistics advantages: Amazon has its own logistics and warehousing service system. Amazon FBA overseas transit warehouses provide diversified and personalized first-leg services. We provide professional agency services such as Amazon FBA first-leg transportation, FBA customs clearance, FBA return and exchange, short-term warehousing, and other FBA one-stop services.

FBA means that sellers send the inventory of products they sell on Amazon directly to the warehouse in Amazon's local market. Once a customer places an order, the Amazon system will automatically complete the subsequent delivery.

Moreover, Amazon has purchased its own planes and ships, and has launched the "Amazon Dragon Boat Plan" for Chinese buyers. Products can be shipped directly from China to customers. This is something that only Amazon can think of and do. This ensures a higher timeliness of goods, and there will be fewer cases of package loss and delayed arrival. The price is not much more expensive than that of freight forwarders; the unique FBA model can also help you solve some after-sales and negative reviews problems.

After reading the above introduction, you should know the difference between Amazon sales and Amazon operations. Dear friends, if you want to engage in sales or operations, it is best to understand what the job content is and then master some skills.

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