The idea is up, but the copywriting is not down

Baileys may be a relatively unfamiliar brand to young people, but it was once prosperous a few decades ago. This article deeply analyzes Baileys's promotional videos from the aspects of imagery, environment, characters, story lines, etc. Let's take a look together.

Belle also released a new film.

After reading this, I wondered if Belle felt that after all these years, its brand image had begun to solidify and age, and was about to be replaced by another generation. That's why this commission was made. I didn't expect Liu Wen's appearance to be just the beginning and the end. She wore a pair of Belle and gave a pair of Belle.

It can be seen that Belle's request was a bit urgent.

Liu Wen sat on the park bench for a while and heard the conversation between the brother and sister in front of the statue.

The little brother and sister are very intelligent and at a very young age they understand that beauty lies in whether one is wearing shoes or going barefoot.

But this way of handling it is somewhat stiff and leaves Liu Wen out in the cold.

The creator has now turned on the cross-time and space connection mode, with a close-up of the Belle on Liu Wen's feet stomping lightly. The camera then flies to a simple museum that looks like Central Africa. In the main entrance hall, the security guard guarding the unknown statue suddenly sees the "sculpture" who has been wearing Belle's clothes at some point, jumping off the stage and walking away leisurely, leaving him speechless.

This is obviously borrowing a plot from a certain movie, deifying it and forming a dream. Is there any strategic metaphor here? I think there is. Perhaps, Belle feels that she is beginning to be like this statue. Being looked up to and high above, she has become a symbol. It conveys to the creator that she does not want to be recognized by Generation Z in this way. So the creator uses this story line to illustrate the concept. The first stop of the "sculptor" is a flower shop.

The effect of the trial flower mirror is quite good. The mirror says that Belle is in her prime.

The "sculptor" holding a bouquet of flowers walked into a place that looked like a school library and "Oxford and Cambridge courtyard". She walked in slowly, oblivious to the people around her, but attracted attention, and it seemed that some students were running around telling others about it. She didn't do anything. She just took off her hat and put it on a "display stand".

This line of speech should be a declaration to the post-00s: I am leaving and no longer care about the various titles I had in the past. The "sculptor" who has put down his dignity, immediately walks onto the "Streetcar Named Desire" which is parked on the side of the maintenance road for some reason. Streetcars are not what they seem. After removing the various "seals", it is actually a Broadway stage inside.

The "sculptor" is in a state of ecstasy. He changes lanes with the car, but remains unchanged. Isn't that the target object description of the strategic mirror? Break all taboos and rules, show yourself in situations where you don't stick to your own opinions, and follow the shadow of Belle Tap. We followed up with the impressions of several post-00s. They said that compared to the brainwashing view of blindly chasing shoes, they prefer Ma Xiaobo's Kick Indestructible. They thought that the fantasy dream would approach them, but they were pushed away, and they preferred to "live off their parents". They gave a favor but didn't return the favor. The "sculptor" who landed after parking the car performed a stunt of turning the building upside down, and in a moment he came to the Oriental Pearl Tower. The sudden scene of stopping a car in the middle of the night to save a pregnant woman seems a bit out of the blue.

The "sculpture man" is actually a Belle Superman. A car, with stunt speed, pays tribute to military fans such as Director Feng Xiaogang.

The anxious husband didn't worry about whether he had encountered a fraud in northern Myanmar, and sent his wife on the road alone. Belle did not forget to remind the creator and took a close-up of the "military boots" that were not inferior to the kickable ones.

It’s just that after the pregnant woman got on the couch, she felt relieved too quickly, and she even smiled and talked to him, which was a bit sad.

After the red light, "tool man" Liu Wen bowed out.

Is this really the "variability" that is "just one step away"?

In the Easter egg at the end of the film, there is another Galileo statue juggling and performing the "no fixed law" act. Is it trying to fit the choices of the post-00s generation in a forced way? Who is going to take the stage now?

There is something worth commending about this video, which is that after changing to a consulting company, the authors began to be willing to make changes to themselves, their advertising concepts became completely new, and they were willing to pay the metaphysical fees.

Author: Steven Cheng

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