What is Wayfair? What is the difference between it and Amazon?

Now, although the threshold for opening an online store on these domestic platforms is not high, it is really difficult to achieve profitability and gain a foothold. Therefore, some merchants have turned their attention to foreign platforms. Some people asked, what kind of platform is Wayfair?

Wayfair is an American e-commerce company that mainly sells furniture and home furnishings. The company was founded in 2002, and now their platform has brought together 14 million items from more than 11,000 global suppliers. And Wayfair's stores are all over the United States, and they have offices and warehouses in Canada, Germany, Ireland and the United Kingdom.

Respecting consumers is another reason why Wayfair has become a giant in the furniture e-commerce industry. In Wayfair's analysis, consumers are divided into predators and collectors. Predators search and browse useful information on Google to quickly place orders and make decisions. Prices are very tempting to them. After Wayfair finds and locks in the consumption habits of this group of people through data, it will adjust the corresponding product prices in real time to ensure that they are lower than Amazon or other platforms. As for collectors, they are more satisfied with appreciating product matching and creative display. Therefore, Wayfair has set up a column called ideas to provide information such as style matching, creative design, and buying guides to guide consumers to buy.

As a professional home furnishing sales platform, Wayfair has a very considerable consumer group in North America, most of whom are female consumers; and it also has sites in Europe and the United States.

What is the difference with Amazon?

As for the difference between Wayfair and Amazon, the biggest difference is that Wayfair is a cross-border e-commerce platform for the vertical category of furniture and home furnishings, while Amazon is the world's largest cross-border e-commerce platform for all categories. Wayfair has more than 10,000 suppliers and more than 14 million product SKUs (IKEA has about 9,000 SKUs). Its business scope includes furniture, decorations, lamps, building materials and other household goods. The sales share of its own brands increased from 5% in 2015 to 57% in 2017, and reached 70% in 2019. It is no exaggeration to say that Wayfair is a blue ocean cross-border e-commerce platform.

Wayfair provides consumers with 3D product displays, image search, home matching plans, and buyers' physical pictures, etc., to enhance the visualization of furniture and home products and improve consumers' shopping experience. Another difference from Amazon is the difference in logistics system. Wayfair builds its own logistics and transportation, provides the ultimate user experience, and reduces dependence on third-party logistics. In the United States, about 63% of large parcel deliveries use Wayfair's last-mile warehousing and delivery service system. Although Amazon has built many warehouses, it is not cost-effective to use its own logistics system to deliver furniture.

In general, Wayfair is a professional home furnishing e-commerce sales platform and the largest furniture online retailer in the United States. Wayfair mainly deals in furniture, home furnishings, home appliances, home textiles and other products.