How does Amazon view customers’ favorites and shopping carts? How does it operate?

As a cross-border e-commerce platform, Amazon has developed very well. Many consumers like to shop on the Amazon platform. How does Amazon view customers' favorites and shopping carts? The following is a relevant introduction for you.

How does Amazon view customer favorites and shopping carts?

For listings without a shopping cart button, there will be a "More Options" button in the place of the original shopping cart button;

Click on "More Options" and you will see the seller's information and the purchase button below, which has a few more steps than the direct purchase button.

How to operate?

1. Check sales volume and sales amount

This naturally requires daily attention, but apart from taking a quick look, some people don’t even make a sales record list. Sales already exist objectively. Whether you look at it or not, it is there, neither increasing nor decreasing. So, as far as the “looking” itself is concerned, there is no meaning. The reason why we need to “look” is to see some of the factors behind it: What factors cause the increase in sales? Can these factors continue to be used? Is the increase sustainable? If sales have dropped, what is the reason? Is it accidental or unavoidable? What countermeasures should be formulated to deal with it? And so on. If you don’t have the latter questions, your daily “looking at sales” is just looking. Click to view << (Essential data analysis skills to increase sales)

2. Handle emails and disputes

Although this is a daily necessity, it often does not happen every day. Even an account with an average of 500 orders per day may not receive 5 emails a day. With so few emails, there are even fewer disputes. Spending 5-10 minutes a day to deal with them cannot be considered "daily" work at all. This part of the work is really small, and it is only a passive process. There is processing only when there are emails, and there is no processing without emails. The same is true for disputes. Therefore, saying "daily" is a bit exaggerated. Of course, if you are doing AliExpress, a store with an average of 500 orders per day, there will be an average of 300 or even more emails and disputes per day, then emails and disputes are the highlight of "daily" work. But Amazon is really not like that. Quickly view various email writing templates 3. Follow up on customer negative reviews

Similar to email processing and dispute resolution, sellers generally have fewer negative reviews. If there are a lot of negative reviews that need to be followed up every day, the account is basically useless. Of course, regarding the handling of negative reviews, I need to remind you here that you should not simply equate the handling of negative reviews with sending emails to customers to apologize, beg, plead, threaten, insult, or coerce customers to help you modify them. Strictly speaking, the platform does not encourage sellers to contact buyers in order to change reviews. Sellers contact buyers for the performance of accounts and listings, but some customers are stubborn and unwilling to modify their reviews. Some sellers receive negative reviews from malicious competitors. Therefore, while contacting customers to modify negative reviews, sellers may wish to add some reviews in an appropriate manner. Yes, I said "add reviews", I said "in an appropriate manner", you know.

4. Handle FBA shipments

For general e-commerce teams, FBA shipping is relatively fixed. When the volume is small, they will not be busy with shipping every day. When the volume is large, there will be fixed shipping personnel. Therefore, an operation should be liberated from FBA shipping. If you turn an operation into a packager, your operation performance can be imagined.

5. Product selection

For many Amazon stores, there is actually no need to select products. Physical factory sellers often only sell the few products they currently produce, so there is no need to select products. There are also many sellers who have more than ten or twenty products in their stores, which have not been sold for thousands of years and have not been updated for thousands of years. They are selling happily, so how can they talk about selecting products? Therefore, strictly speaking, product selection is not a daily routine for many sellers. Of course, for a boss who requires employees to "select products and publish no less than 10 products every day", I can only say that blind and messy distribution is not a topic I want to discuss. It is difficult to raise many children, but it is easy to raise them, and it is not easy to educate them. The same is true for Amazon sellers. The best way is to create high-quality products.

Regarding the question raised at the beginning, we have introduced it in the above content. If Amazon merchants want to see whether to add the product to the shopping cart, they can refer to the content sorted out above. I hope the above content can solve your problem.

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