How to open an Amazon ad? Steps

To open a store on Amazon, merchants must learn how to promote their store, that is, find ways to increase the store's display. In addition, they can also maximize profits by running advertisements. So how do you run Amazon ads?

Product advertising can be divided into automatic and manual. Let's first talk about how to open an advertisement.

1. Automatic advertising, let’s take a look at a picture.

(1) There are no strict requirements for setting the name of an advertising campaign. The purpose of setting the name is generally to distinguish it from other advertising campaigns.

(2) Daily budget

At the beginning, you can bid according to the suggestions given by Amazon. Amazon prefers sellers with high budgets, and it will think you are more powerful. (Tips: But everyone remember that bidding is never the mainstream, it is only a secondary factor. Any search engine and platform will only display the products that are most prioritized and most beneficial to consumers. The so-called traffic purchased with money will always be ranked second, that is to say, there is a limit to bidding. For example, if the paid click increases from $1 to $1.2, there may be some advantages, but if it increases from $1 to $10, it is not meaningful.) The budget amount may not be fully utilized every day, but if the budget is not enough or it is interrupted, it will also have some impact on the advertisement. So try to ensure that the budget is sufficient.

When launching automatic ads for new products, you can break down the budget: for example, if the budget is $100, you can create 10 automatic ads instead of just one. Amazon will calculate the conversion rate of the ads. If you only create one ad, it is very likely that if one ad does not generate an order, it will be determined to be 100% unsuccessful, thus reducing the conversion rate of the ad to 0.00%.

(3) Advertising positioning

Select Automatic

(4) Advertising bidding strategy

Select Dynamic Bidding - Only lower

(5) Ad group name

Because the ad group is created under the advertising campaign, you can just fill in your product name to make it easier for you to distinguish it.

The above is the process of creating an automatic advertisement.

2. Manual advertising. Basically, after running automatic advertising for about 2 weeks, you should download advertising reports to view the data. These can be used in manual advertising.

1. Basic content of advertising campaign

Here, select manual targeting, and the other filling methods are the same as automatic advertising.

2. Delivery mode There are two delivery modes: keyword delivery and product delivery. In the initial stage, keyword delivery is the main mode.

Product placement is similar to the screening you do when buying things on Taobao: conditions such as shipping location, price range, stores where you have purchased, etc.

The above is an introduction to the steps of how to open Amazon ads. Amazon ads are divided into automatic ads and manual ads. Automatic ads are still very simple, while manual ads are difficult.