I will shoot the video, and you just need to upload it, and you can earn tens of thousands of yuan a month at home. It includes window display, originality, and only a few hundred yuan. If you don't want to appear on camera, don't shoot videos, and don't know how to edit, I will help you. I believe many people have seen such ads on Douyin. Countless mothers and ordinary workers are eager to try it. Isn’t this the fortune-making project I have always dreamed of? The summary is three words: cut leeks! Today, the village chief will talk to you about some of his views on this [video distribution money-making project] . 1. Can video distribution really bring sales?Why can this business be established, or why can it be promoted on Tik Tok. The main reason is that this business model is valid under specific conditions. As long as you meet the conditions for opening the Douyin showcase and publish original videos promoting good products, you will have the opportunity to earn commissions. But in this regard, it is indeed not exaggerated, because the basic logic of short video sales on Douyin is this: for a product, 100 or even 1,000 original videos are shot, and then 100 amateurs or experts are found to distribute them. Among them, there will definitely be a piece of content that is well shot, and some accounts will place orders accordingly. However, turning this business logic into a deterministic money-making project is worth thinking about. 2. Problems with the video distribution projectIf you search on TikTok, you can still see dozens of similar companies doing paid advertising and recruiting students. So here the village chief will sort out the issues that are easy to be ignored or worried about: 1. Zero fans bring goodsOn Douyin, if you do not open a small store and do not become a merchant bound to a sub-account, if you want to open a window display and sell goods, you must have more than 1,000 fans and publish 10 works. This is a hard condition. Those who claim that they can sell products even if they have zero fans are just a gimmick, and they will eventually ask you to pay for fans. However, the money for buying fans is included in the so-called tuition and cooperation fees of several hundred yuan. However, this situation brings a high risk, that is, if the account is blocked, others will at most say that your account is not safe, rather than that we did something illegal. Of course, recently Douyin allows newly registered or individual accounts to open accounts with zero followers, but only one small yellow car can be posted on a video per week, which has a serious impact on the sales of goods. 2. Tens of thousands of video librariesThey all claim to have hundreds of thousands of product and material libraries, but in fact most of them are fake. Think about it, with hundreds of thousands of products, do you know how much time and manpower it takes to shoot and connect with merchants for each product? Therefore, the so-called material library of hundreds of thousands of videos is nothing more than taking advantage of the information gap and using some public product selection platforms. Most videos are released by the merchants themselves, and the agencies can only arrange people to remix them at most. Otherwise, if 1,000 people want to release different products at the same time, where would they have enough time to shoot the different materials for these 1,000 products? 3. Video package originalWhen posting videos or promoting products on TikTok, content is the most important thing. Only high-quality content will increase the chances of promoting products. There are three things you need to know to get high-quality video content:
But think about it, do you know how to edit? If 100 people do not appear in a product and they are all mixed with the same footage, can you make it look good? Of course not, so there will be a lot of homogeneity in such product promotion materials. 4. Professional teachers accompany youIf you spend 30,000 or 50,000 yuan and have a professional running with you, it is still a little bit credible. But if you spend 500 or 600 yuan, or 1,000 or 2,000 yuan, you still want a professional running with you. Think about it, how professional can this kind of running companionship be? It's definitely not that good. If he can make people like you who have no fans, no source of goods, and no skills, rich, then why doesn't he make more money himself? 5. Ensure traffic supportThere are only two types of traffic support: one is the platform and the other is the big V. But for an ordinary sales agency, the so-called traffic support is at most spending money to heat up your video. But if your video doesn’t go viral and doesn’t generate sales, why would they spend money on you? And the money for so-called traffic support is ultimately just a way of fleecing you! 6. Different types of feesWhen you watch the video, people say that you can earn over 10,000 yuan a month with just a few hundred yuan. And this is actually just the entry fee, ranging from 198, 498, 798, and even 1998, 3998, and so on. If you pay 198, at most they will help you gain followers, give you a 9.9-priced editing course, and let you edit and post by yourself. But you think 3998 will be better, but it's just that. If you really make money by posting videos, that's his function. If there is no data, then it's your fault. Of course, there are even more ruthless ones. The company first organizes a group of people to come to your window to buy dozens of 9.9 yuan products, making you feel that you can really make orders. Then after a week or two, they recommend you courses such as 5980 yuan, and reap the benefits all at once. The worst thing is to sign some service contracts or so-called expert contracts, which will directly box you in. Some people do not read the terms of some electronic contracts carefully, and when the time comes, they will not be able to get their money back, and may even lose money. 3. Both leeks and guinea pigs1. Same logic as star slicesAt the beginning, I said that there is no problem with the underlying logic of this business model. If you meet three or five students who have editing skills, dare to shoot on camera, and have some copywriting skills, you can really make money. But this is a completely probabilistic and accidental event, and only one out of 500 or 1,000 students will appear. In fact, the logic of this video distribution business is exactly the same as the celebrity and expert live streaming slicing I mentioned earlier. It’s just that some celebrities dare not charge for cutting leeks in order to avoid risks and maintain their image, so they allow everyone to apply for editing and publishing. But in essence, they just found hundreds or thousands of accounts to distribute them together. The content of celebrity live broadcasts is the material, and the products can also be found in the selected alliance. In the end, there may be a few people who make money, but the vast majority of people do not. 2. The only way for ordinary people to sell products is innovation and persistenceSo, as an ordinary person, can you sell goods through videos? Of course you can. On the one hand, we have verified it ourselves, and on the other hand, we have seen many successful amateur accounts. But these successful experiences tell us that nothing can be achieved overnight.
Otherwise, most videos, tutorials, and projects that claim to make money that month and earn over ten thousand yuan a month are just scams. I still have to say that any industry, no matter how simple, has a threshold, and not everyone can make money by making short videos and live streaming. Author: The village chief lives in Shili Village Source: WeChat public account: "Shili Village (ID: shilipxl)" |
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