What is Amazon Project Zero? What are its benefits?

In order to protect the rights and interests of merchants, Amazon will actually launch many rights and benefits for merchants, such as Amazon Plan Zero. Of course, people who have just come to the platform may not understand Plan Zero, so they don’t know what it is? However, if you want to do business on Amazon, it is still necessary to know it.

1. What is Amazon Project Zero?

Simply put, it means that you can apply to join Asia, submit your information and join the plan after it is reviewed. The advantage of joining the Zero Plan is that when brand owners see listings of suspected counterfeit products on Asia in the future, they can directly delete them without review. This plan is also aimed at promoting the complete elimination of counterfeit products, so it is called the "Zero Plan."

Second, does it have many benefits?

For the original brand merchants, it has great benefits. They can exclude unreliable merchants, get the maximum exposure for the product, and protect their own brand rights. The benefits are really numerous.

3. Zero Plan Function:

1.auto: Through AI technology, quick detection is performed based on the information of merchants who have completed brand registration, such as brand logos, etc., scanning more than 5 billion listings. The platform automatically searches for counterfeit products and actively intercepts them.

We have tested the protection function in cooperation with some product vendors. Compared with the previous passive removal of counterfeits based on reports, the amount of counterfeits blocked by protection has increased by 100 times.

2. Self-service: self-deletion. That is, through the self-service tools provided by Asia, counterfeit goods can be deleted quickly and effectively without submitting an application to the company, thus better protecting property rights.

Brands have unprecedented ability to control and remove products from sub-sites. This tool can also be used in conjunction with self-protection features to help better detect potential counterfeits.

3. Product: Provide a unique barcode for each product of the brand, and verify the authenticity by scanning the barcode. If other merchants use the same barcode to sell the same product, Asia will review the violators, so as to protect the rights and interests of the original product.

Through the product traceability service, each product can be inspected before it is delivered to the customer, effectively preventing fakes from falling into the hands of the other party.

Therefore, this function is actually for merchants who mainly sell counterfeit goods, so that the products of merchants with original brands can be effectively protected. It is very good for brand merchants, but it is a blow to counterfeit merchants. Therefore, it is better for everyone to make branded products.

Amazon's Plan Zero is a plan to protect the rights and interests of original brands. If brands join, they can directly delete low-quality counterfeit products when they see them on the platform, thus protecting their own rights and interests. Its purpose is also to eliminate low-quality products and allow the original brand to get the protection it wants, so it is worth it for brands to join.