When does Amazon's Christmas event start? What should I pay attention to?

The fourth quarter is approaching, and Amazon sellers must understand the latest platform dynamics in order to achieve good sales performance during the year-end shopping season. Christmas is coming soon and many people want to know what activities will be held during Christmas. So when does the Amazon Christmas event start?

When does Amazon's Christmas sale start?

Christmas is one of the most important sales times of the year for Amazon sellers. You can usually see the announcements on the platform for activities. At this time of year, sellers will have a lot of opportunities to promote sales growth. A large part of the sales of most Amazon sellers in a year comes from Christmas.

Therefore, Amazon sellers must have a strong Christmas marketing strategy and plan. This article will focus on some marketing tips and tricks to help sellers better prepare for the holiday season and make a lot of profits.

Amazon users can use Amazon's intelligent voice assistant Alexa when shopping on the platform. In addition to Amazon's increasingly popular Echo smart speaker series, consumers can also use voice to shop on some third-party Alexa-supported devices.

What should I pay attention to?

Products suitable for Christmas are the products that sellers can recommend first at this stage. These products include products for decorating Christmas trees, perfumes, scarves, greeting cards, candles, lighting and other products. It can be said that consumers are more biased in their product selection at this stage, so sellers should pay attention to choosing products that are suitable as gifts both in product optimization and product advertising.

You need to know that if the product has traffic and the conversion rate in historical data is still very good, so you should sort out the inventory and prepare stock in time to prevent out-of-stock situations.

Of course, if we misjudge our product sales when preparing for Black Friday and Cyber ​​Monday, we may encounter product backlogs, which will affect the subsequent warehousing of our products. Therefore, the inventory situation of products is also an issue that sellers should pay attention to at this stage.

Sellers should also pay attention to mobile phone optimization, because according to online sales data, the proportion of transactions through mobile phones is increasing. Therefore, optimizing the mobile phone can also help our product sales.

From the perspective of consumers, pay attention to our products, whether the pictures, titles, and descriptions are clear enough, and whether there are any situations that affect reading. The description should not be too long. At the same time, in the preparation of pictures, thumbnails are not displayed on mobile phones.