How much goods should Wish distribute? How should Wish distribute the goods?

Now there are more and more merchants opening stores on Wish. It is one of the cross-border e-commerce platforms. There are many merchants engaged in this industry, so the competition is very fierce. After we open a store here, we need to distribute goods. Generally speaking, how much goods should we distribute?

How much goods should Wish stock?

In the early stage of the account, it is recommended to upload about 10 products every day, which can increase the activity of the store and attract traffic; but it is recommended to upload more products in the first month because there is traffic support. After that, it is enough to maintain a certain number every day. In fact, this requirement is very high. You must have enough high-quality skus, not just pure distribution. Pure distribution is useless.

How to distribute wish?

Although a large number of new products and distribution are conducive to the start-up of new stores, they can also easily lead to the "death" of stores. For Wish sellers, although the distribution volume is large, there will definitely not be enough stock for every product, so it is difficult to meet the logistics requirements of the platform when placing orders, and the closure of the store is also expected.

If you stock too many products, you may face the risk of closing your store:

In the early days of Wish, there were few sellers, and many Wish sellers found that as long as they put the product up, they could sell it, no matter what they put up, so product selection and speed of uploading became the key to success. But things are different now. Wish is becoming more and more mature, and sellers are constantly being eliminated and updated, so the model of randomly uploading products is no longer suitable for the current situation. It’s not that the products can’t be sold, but there is a high probability that they will not sell well.

The factors that Wish can consider when selecting products include: category supply advantages, seasons, popular elements, festivals, prices, stability of the supply chain, etc. In theory, each point is very important and worthy of attention from Wish sellers, but in practice it is still difficult to do so. So now the competition among Wish sellers is about which points they can pay attention to when selecting products. The more comprehensive the consideration, the higher the quality of the selected products.

How to accurately issue funds among a large number of new products:

What many Wish sellers do every day is to launch new products and distribute them. How can they accurately control and select the right products among the large number of sellers distributing them?

The data of Wish is relatively transparent, and sellers can select products through Wish data software, such as the Super Store Manager Cross-border Edition.

The cross-border version of Super Store Manager can classify products into star levels.

Method: Pull out the sales quantity data for 6 months, 3 months, and 1 month, and then sort them according to the sales volume of each product.

Five-star products: hot-selling products. Products with high sales and high profits, accounting for about 80% of the store's profits. Products that appear in both the 3-month and 1-month statistics.

Four-star products: Potential hits. Sales have broken zero and continue to rise. Products that have not appeared in 3 months but appeared in 1 month.

Samsung products: Declining models. Products with declining sales and sporadic sales.

2-star products: obsolete products. Sales volume is basically 0. Products that appeared in 6 months, 3 months and 1 month but did not appear.

Regarding the question raised at the beginning, we have already answered it in the above content. Dear merchants, if you want to distribute goods, it is better to understand the relevant skills. As for how to operate, you can refer to the above content. It does not mean that the more goods you distribute, the better.

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