Where can I see Amazon Post? What are the benefits?

There are many functions and services on the Amazon platform, all of which are designed to help sellers better operate their stores. One of them is called Amazon Post. Some sellers are very interested and want to know where to see Amazon Post.

Currently, brand posts will be published to one or more of the following locations: Related posts below the details page on the APP

1. Detail page carousel: Consumers will see this carousel on every listing page of a brand that has enabled posts. It is located above the “question” section and displays up to 10 related posts.

2. Brand Feed: Clicking on the brand name in the detail page carousel will take you to the brand feed section for that brand. This is a vertically scrolling section that displays all the posts created by the brand, where consumers can not only read the entire post title, but also view the category to which the featured product belongs. Clicking on a brand will take you to your own brand Post page:

3. Category Feed: By clicking on a post category in the Brand Feed or Related Feed, you can go to all related posts by products belonging to the same category.

4. Page Carousel Scrolling Mode: When consumers click on the “See More” section of an image or post on the “Detail Page Carousel”, they will see all the details of that post and all related posts (by brands) in a vertical scrolling mode.

What can sellers get through the Amazon Post feature?

1. Sellers can share product content posted on social media directly with Amazon consumers.

2. Amazon Post provides sellers with various data reports, including views, clicks, and click-through rates, allowing sellers to understand and measure the effectiveness of their posts.

3. Upload various types of content, with no limit on the frequency of posting and no limit on the number of posts.

4. Sellers can also authorize others to post posts under your name. This feature is suitable for selling products through influencer channels.

How to Make the Most of Amazon Posts?

Amazon Posts is still in its early stages, so there’s very little information available about it so far.

1. Amazon Posts functions essentially the same as social media feeds, continue to publish high-quality content. Regardless of the format, content is still the most important. Post high-quality pictures and keep the message consistent with your brand.

2. You can post as many as you want. Currently, there is no limit to the number you can post, so please fill in as much as possible in the "Related Products" and "Product Categories" fields before others come in.

3. Metrics are important. Make full use of the metrics that Amazon Post provides you with to determine whether your most popular and engaging products are actually converting and what actions you can take to increase interest.

However, sellers should also note that although Amazon Post is very intuitive and user-friendly, whether it can attract users still depends on whether you upload high-quality content and pictures.

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