How does Shopify attract traffic? What are the channels?

If you want your Shopify independent station to gain something every year, you need to work hard, because the competition is getting more and more fierce. Not only do you need to compete with independent stations, but you also need to compete with cross-border e-commerce platforms. So let's learn how to attract traffic from Shopify!

1. Social Media Advertising

There are 6 channels in total: Facebook, Pinterest, Instagram, TikTok, Reddit and Quora.

2. Google Ads

The second part is Google Ads. Many people are actually doing this, but you should note that Google attaches great importance to the quality of ads. If businesses do not frequently optimize Google Ads, your ads may perform well today, but the visibility may decline or disappear in a few days. This may be because competitors have improved their ad quality or bidding, or your daily budget may be used up in advance by some expensive keywords, or there may be problems with the operations in your account.

3. KOL Marketing

The third type of paid traffic is KOL marketing, which is actually Internet celebrity marketing, just like Li Jiaqi and Wei Ya. Generally, we contact these Internet celebrities and ask them to advertise our products. There are two ways to pay: one is to share profits with them, and the other is to pay directly for video/picture ads.

4. Affiliate Marketing

The fourth channel is affiliate marketing. Everyone should know affiliate marketing. Affiliate marketing is to help others sell goods. For example, if I don’t have any goods now and want to earn commissions by selling goods to others, then this is affiliate marketing.

1. What are the categories of traffic?

Free content marketing requires professionalism and a long cycle. Content marketing needs to be new and detailed, and it is easy to be suppressed. Therefore, free traffic does not mean cheap. Paid traffic is generally core traffic. You will definitely get traffic if you spend money, but it does not mean it is accurate.

2. Don’t just pursue ROI

The fundamental purpose of building an independent website is to pursue profits. A high ROI does not mean high profits. At the beginning, core traffic brings a higher ROI, but the cost becomes more expensive later. When the core traffic stops, the ROI effect will become worse and worse. Therefore, website optimization should be continued, and payment rate, repurchase rate, dwell time, cross-selling, detail optimization, etc. should not be overly dependent on advertising.

3. What does the data bring us?

Before building an independent website, you must consider data issues. You need to save user data well to guide and stimulate users to register. The more user information you collect, the better, especially email registration. In the early stage, you can invest in more channels and judge the lowest traffic cost based on the data.

It is recommended that all sellers of Shopify independent stations should try different channels, so as to find out which channel your product user group is mainly concentrated in. Then choose the social media that suits you to advertise, and don't blindly follow the trend.

Recommended reading:

Which platform is better, Shopify or Amazon? Is Shopify easy to do business?

How to do cross-border e-commerce with an independent website? What aspects need to be done well?

How much money is needed to build a cross-border e-commerce independent website? How much does it cost?