How to operate Shopee's 6.6 promotion? Operation strategy sharing

Shopee's 6.6 promotion is coming, and many sellers are preparing for it non-stop, wondering how to boost sales? We will share tips on in-store flash sales to teach you how to master promotion marketing and you won't have to worry about traffic.

1. In-store flash sales, search rankings rise, sales soar

In-store flash sales (SFS), also known as store limited-time sales, refer to promotions for designated products in a store within a fixed period of time. Stores that set up in-store flash sales will display corresponding flash sales notice information on the buyer side to make the products more attractive, especially for big promotion days with peak traffic.

Note: Shopee Limited Time Sale is abbreviated as CFS, which is a flash sale activity on the Shopee platform that helps sellers provide buyers with the most attractive exclusive offers within a limited time. Please distinguish it from the in-store flash sale (SFS) in this article.

Making good use of in-store flash sales can effectively improve store conversion rates, attract customers through discounts, stimulate multiple orders, and drive up the number of fans and average order value! The sales of products that sellers set up in-store flash sales are higher than those without setting up, and the ranking of a single product can move from the end of the first page on the front-end PC to the top of the first page, making it easier to attract fans to the store with cost-effective products. Consumers see the discount and buy more at once, and the average order value naturally goes up!

Sellers can enter the settings page through [China Seller Center >> Marketing Center >> Marketing Tools >> Store's Limited Time Sale].

2. Tips for explosive sales and 6.6 promotion operation strategy

The following is full of useful information. Remember to take notes on Shopee's explosive sales operation strategies. The 6.6 promotion is coming soon, so it is recommended that you put it into practice immediately after reading it.

After sellers join Shopee, if they are in the early stages of their store development, in-store flash sales can be combined with in-site advertising, alternately participate in CFS official flash sales activities, and use add-on tools to increase exposure, boost sales of hot items, and store rankings; in the later stages of store development, in-store flash sales can be monetized with the help of both public and private traffic channels.

How to do it specifically? The key points of flash sale time, flash sale rhythm, product selection and combination operation are summarized as follows:

1. Flash sale time: You can choose to set up flash sales for popular products in the store during the peak browsing period

Vietnam market: It has two peaks, 12-3pm and 7-9pm can be used as flash sales time

Philippines, Malaysia, and Thailand markets: Traffic peaks occur between 7 and 10 p.m.

2. Flash sale rhythm: divided into daily operations and preparations for big sales, different strategies can be adopted

Daily operations: Use in-store flash sales to promote new products, potential products, and clearance products. You can promote a single link; you can also promote old or popular products to promote new products. Popular products with discounts can make a small profit, and new products with discounts can boost sales.

Promotional operation: Take advantage of the high traffic of the promotional event and promote the hot products in the store with the in-store flash sales with big discounts

3. Product selection: In-store flash sales can help products increase conversions and make new products hot sellers. Product selection strategies are as follows:

Promote conversion: Products with high add-to-cart rate but low conversion rate are suitable for in-store flash sales

Cultivate hot products: Hot products can be used to bring new products, or hot products can be used to bring similar potential products to special flash sales activities

Improve ranking: Hot-selling products with good sales in the month, and only hot-selling products are promoted during the big promotion

4. Combined operation: cooperate with in-site advertising, CFS official flash sales, and large store coupons to double the exposure effect

Cooperate with in-site advertising: Choose hot products and use small keywords to position them, the ranking of products and stores will rise

Cooperate with CFS official flash sale activities: It can increase in-store flash sale sales. During CFS official flash sale activities, 5-10 large coupons can be issued to further increase conversion rate.