What should I do if Amazon has no traffic after the new product period?

On Amazon, the best time to get traffic is when new products are just launched. If the new product period has passed, it may not be so easy to get more traffic. So what should I do if there is no traffic after the new product period on Amazon?

If you want to place an order, you mainly need to do well in two data: one is traffic, and the other is conversion rate. The two are the effects before and after. Most people consider traffic first and then conversion rate.

There are two types of traffic, one is on-site traffic and the other is off-site traffic. On-site traffic is to attract customers who are shopping on Amazon, so how do you attract them? The tutorial "Convert Your Traffic into Your Sales" reveals to you where Amazon's on-site traffic is and how to obtain it and achieve high conversions.

The on-site traffic announced by Amazon mainly comes from: search traffic, category ranking traffic, associated traffic, advertising traffic and holiday event traffic.

Search traffic requires the product page to have enough weight to be ranked at the top, which takes a lot of time to accumulate. It is even more difficult to accumulate traffic from holiday events, which only happens once a year, especially in the upcoming Q4 peak season. Therefore, new products are mainly supported by category ranking traffic, related traffic, and advertising traffic.

There are many categories on Amazon, and the traffic brought by different categories varies greatly. A product can be placed in many categories. The same product can be ranked as the best seller in one category, but not in another.

Associated traffic association means putting the products together with other popular products. For example, if you buy two products together, there will be a discount, and people will look at them again and again and buy them again and again.

This kind of traffic cannot be bought with money. Amazon's algorithm analyzes user habits and recommends several products based on purchasing tendencies. It is possible to do it if you think of a way.

Advertising traffic operations cannot avoid this hurdle. Advertising is the best exposure platform in the early stage. Advertisements set according to keywords can bring in accurate traffic and have a higher conversion rate.

Okay, now you know how to attract traffic. But before attracting traffic, you still have some preparation work to do. The most important thing is to create a perfect listing, including pictures, titles, descriptions, keywords, etc., to avoid frequent modifications after going online, which will have a bad impact on the weighting improvement.

After putting the products on the shelves, send some of them to FBA, and start advertising as soon as there is a shopping cart to increase exposure and accumulate reviews. Then optimize the listing based on the conversion rate effect to form a virtuous circle.

In general, Amazon has no traffic after the new product period, so merchants need to do a good job of working on their product keywords and then optimize their product listings so that their products can occupy a good ranking.