How to promote products on Amazon that have passed their new product period? What are the tips?

When creating a new product on Amazon, if there is no systematic new product marketing plan in the early stage, it will be a little difficult to do. How to promote Amazon products that have passed the new product period? The following is a relevant introduction for everyone.

1. New product copywriting plan

Generally, after deciding to put a product on the shelves (How to select products: Unlock eight tricks of Amazon product selection and break the dilemma of product selection!), in addition to purchasing samples to compare quality and price, the next most important task for operations is to "formulate a new product copywriting plan."

Let me ask you: How many sellers now have a relatively professional set of Excel spreadsheets for writing new product copy?

I found that after working for Amazon, many things require Excel spreadsheets as the basic framework. In fact, Excel spreadsheets represent your logical thinking and ways of doing things.

Obviously, the more systematic, complete and rigorous the content of the table is, the more professional the copy will be.

The copywriting for new products is nothing more than title, bullet point, description (A+ page), search term, etc. The specific steps for each item have been shared before.

Another thing sellers need to do in the copywriting is to study the 1~2 star negative reviews of competing ASINs (at least 3 ASINs), and find out what customers’ demands and concerns are from the negative reviews. In addition, for 5-star reviews (human intervention is not excluded), sellers can appropriately add localized language in some positive reviews in the bullet points.

Copywriting planning is actually a detailed job. Sellers can spend more time on copywriting planning, which should take at least 2 to 3 days. This includes ASIN analysis of competing products. The completeness of the copywriting should be at least 70%. Although other sellers in the industry are anxious to ship FBA in the early stage, they may upload the listing casually and then optimize and modify it later.

Judging from the weight that Amazon gives to newly uploaded listings, it is generally recommended that the first upload should be at least 70% complete. There is also a saying about this.

2. Sales method

Everyone knows that there are two ways to sell Amazon listings: "independent listing" and "variant listing". Since there are still some uncertainties in the early stages of new products, it is not encouraged to send too many variants of the same product in the early stages.

For new products, it is still a process of testing market sales. It is recommended that 2 to 3 variants are sufficient to give consumers more choices.

Usually the variant forms include multiple colors, multiple sizes, multiple packages, etc. Of course, there is a more secure way, which is to directly send one of the models (one color or one size). Personally, I feel that this still limits the customer's choice and affects the early marketing process.

3. Node selection

In addition to selecting a major category when uploading to Amazon, you also need to select a node (BTG). It is generally recommended to use a template to upload the listing so that Amazon backend has a path record.

If any problems are encountered during the uploading process, the seller only needs to provide the Batch ID to customer service.

Most small and medium-sized sellers only do what they want. Some sellers even decide to promote their products on the spur of the moment, but the downside is that it is difficult to continue. Therefore, it is best for Amazon sellers to set up a marketing plan.

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