I sell cow dung on Douyin and earn millions a year

Introduction: Is selling soil also a business opportunity? This article talks about the market for selling different types of soil and how to market and bring goods from the demand side to the supply side. Where there is demand, there is a market. Come and have a look.

There is no exaggeration in this title. Just by selling cow dung in the countryside, you have the opportunity to make millions a year.

The business I want to share with you today is about making money by selling soil.

Cow dung soil is just one of the soil products sold, there are also other humus soil, peat soil and so on.

Of course, this is not the so-called illegal business of reselling Northeast black soil as mentioned on the Internet before, but a legitimate transaction.

01 Why do some people buy soil?

Some people may be very curious, why some people would buy cow dung, sheep dung, pig dung, earthworm manure, and why some people would buy various kinds of soil.

Isn’t this soil everywhere on the streets? You can even find a small river or field around the city to dig some.

That's what they say, but it's not true.

First, for people living in big cities, look around you. You may find it difficult to find a place to dig even if you run three or five kilometers.

Maybe there are one or two people who dig among them, but they are a minority after all.

Secondly, even if the soil is dug, there are differences in nutritional content, air permeability, and product usage. Not all soil can be used.

Some soils contain many insect eggs and are prone to infestation by insects; some soils are corrosive, have uneven acidity and alkalinity, etc.

Thirdly, many people are now starting to grow their own flowers and grasses, individuals, flower shops, coffee shops, homestays, etc., and there are many such needs.

In addition, many large-scale breeding and planting companies also have cow dung and sheep dung.

There are also some barbecue businesses that have demand.

02 How to make money by selling soil

We have just done a basic analysis of some of the users' needs. Only when there is demand will there be transactions.

So how can we sell the soil? Let's share a specific case:

This account specializes in selling dirt on Douyin. It has 220,000 followers and has sold 800,000 orders. So how did this account do it?

1. Precision communication

Remember when you create an account on Douyin, there are many products that need selling without being pretentious, but should be simple and direct.

From the moment you shoot your first work, you have to make money, promote products, and introduce your own products.

Since there is no interest cultivation in this product and it is sold to customers who currently engage in breeding and planting, we directly introduce the product and its advantages and conduct precise customer screening.

2. Highlight your product

In the process of displaying his products, the blogger used three methods:

One is to emphasize strength. They often shoot in their own production workshops, production lines, warehouses, etc. to highlight the strength of their own manufacturers.

The second is product introduction. The blogger will introduce the advantages of his or her product and compare it with other products to let users understand its product advantages.

The third is the rich variety of soil. If you only sell one type of soil, it will not be able to meet the user's usage scenarios. This account covers almost all scenarios from planting, cutting, seedling cultivation, base padding, paving and soil varieties for different plants.

Fourthly, the price is reasonable. The blogger’s main product is priced at only 8.8 yuan, and there are discount coupons available, which greatly improves the user’s order conversion rate.

3. Provide guidance

Although the video is about selling products, scene and product solutions are still provided to users during the shooting of the video.

The video content will tell users how to use the product, how to grow flowers and plants, what kind of soil to use, and how to apply fertilizer, which can increase user stickiness.

4. Live broadcast diligently

For this kind of niche product, the final way to fully utilize the platform’s traffic is to regularize live broadcasting.

The live broadcast room will broadcast live from around 6 am to 12 pm without interruption.

The layout of the live broadcast room, the lighting, and the professionalism of the anchor are all very good.

03 How to sell soil in the countryside

The accounts shared above are from professional teams or companies that cooperate with us. So what should you do if you are in the countryside? Let me give you a rough idea.

1. First, find a room in the countryside, preferably one with a small yard. If conditions permit, you can find a small warehouse.

2. On rainy days and at night, you can broadcast live in the yard or a small warehouse, but you need to have some background on site, such as a small hill of soil, various plants, express deliveries, or workers sifting soil and packing.

3. When it is not raining, move the live broadcast room outdoors, whether it is a mountain, sky, or forest, it depends on what soil you are selling.

If you want to sell some poultry manure, you can do it directly in the farm or on the land.

If you are selling peat soil, go to the woods or bamboo forests.

Always make the scene and do it well.

4. The videos we usually shoot can be divided into several categories:

1. Share rural life, such as mountain climbing, flower planting, and looking for wild flowers in the mountains, etc.
2. Share your own packaging and delivery
3. Share planting and cultivation experience and methods to solve user doubts
4. Share videos of yourself going up the mountain to find soil, dead leaves, and processing them
5. Create a variety of scenes, that is, your products such as soil and dead leaves can solve certain problems and are suitable for planting certain plants, thereby increasing everyone's sense of scene and demand.

Through the combination of these contents, users can feel the real environment and thus recognize the quality of the product.

5. Maintain 10 hours of live broadcast every day, which can be divided into sessions, such as morning, afternoon and evening, or broadcast in rotation.

If you are alone, you can shoot in the morning and broadcast in the afternoon or evening.

04 There are still many things to sell in the countryside

Sharing this case, I want to tell you the following two points:

1. Crowd segmentation needs

There is also a huge market for niche markets. For example, if someone wants to raise fish in a bathtub, they need some sand, stones, green plants, etc.

I have seen people who specifically look for stones in the countryside to sell, or go up the mountain to find dead and rotten trees and then take pictures and share them.

Including the purchase of dead leaves that I just mentioned, there are many people who specifically buy them on Taobao and Pinduoduo, and this is also a demand.

2. Consumption scenario

When shooting videos in rural areas, you must pay attention to the scene.

If you sell bamboo shoots, you go to the bamboo forest and live broadcast the scene of digging bamboo shoots; if you sell tea leaves, you go to the tea forest to pick and drink tea; if you sell stones, you go to the river.

For example, there is an account that sells calamus by the stream. When it is not raining, they live stream by the stream. The environment is good and the ecology is pristine.

Compared with cities, rural areas are a natural ecological field and content field. The key is how we use it.

Even if you bring some of the products to the countryside, there will be no problem in creating this sense of scene.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"