Is it useful to promote products outside of Amazon after the new product period? When is the best time to promote products?

There are many merchants doing business on Amazon now. Many friends divide Amazon promotion into on-site promotion and off-site promotion. For most friends, the products will have a new product period. Is it useful to do off-site promotion after the new product period on Amazon?

1. Is it useful to sell products outside of Amazon after the new product period?

When a new product is just launched, it is recommended to optimize the listing itself in the first month, and make use of the traffic on the site, such as advertisements, which is more appropriate. Of course, you can also do it outside the site, but I personally recommend that you focus on the site in the first month. First, the traffic is more accurate, which can better test whether there are problems with the creation of the product and listing pages, and make timely adjustments; second, if you do a good job on the site during the new product support period, the product can also be promoted, and you can save a little bit. If the discount is too small, it will not be effective. If it is too large, it may be a good way to clear the inventory, but it is not a must for creating new products.

2. When is the best time to promote?

1. One week after the new product is launched

New products are listed off-site to attract traffic. Some products are highly competitive, and even if the new products themselves have traffic support, their weaknesses are still obvious and may be buried.

On the other hand, it is to promote conversion. For Amazon, it is increasingly concerned about whether a product can bring long-term benefits, that is, whether it can be sold. This is why many big sellers will offer discounts on Deal sites or Facebook in the early stage to attract some bargain-hunting customers to place orders at low prices, thereby achieving the purpose of increasing conversion rates. Of course, if there are orders, they can use subsequent means to request reviews and increase comments.

Another function of using off-site traffic is to make it look less abrupt when combined with order placement. Assuming that the conversion rate of the industry has always been 20%, and the best is around 30%, and you achieve 80% in the first week of a new product being launched, isn’t it unnatural? Abnormal things can easily trigger Amazon’s review, which is why many sellers say that others can do hundreds of orders without any problem, but why did I get banned for just a few orders? Your conversion rate is too abnormal. Don’t forget that Amazon is a technology company, and machine review is particularly old-fashioned.

2. Operational bottlenecks cannot be broken

This is also a problem that many mature and old products have always encountered. After being promoted to a certain extent, it is found that the daily order volume begins to stabilize. If it is stable at dozens of orders, then it is naturally good, but if there are only a few orders, the conversion rate is still very stable, and the ranking has not changed, it can only be said that this pit has limited traffic.

To increase the number of orders, you need to expand traffic, so that more buyers can see your products and buy them. There are many ways to supplement traffic, such as on-site advertising, flash sales, coupons, creating associated traffic, and various channels outside the site. At this time, sellers need to choose the cheapest channel to fill more traffic, reactivate listings, and improve rankings.

It is useful to do off-site sales after the new product period on Amazon. Generally speaking, new products on Amazon should be mainly sold on the site within a month after they are put on the shelves. In the early stage, it is recommended to optimize the listing itself and make use of on-site traffic such as advertising.

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