How to run cross-selling ads on eBay? Is it effective?

On the eBay platform, cross-promotion ads are an effective way to help sellers increase store exposure and sales. By cooperating with other sellers, displaying relevant promotional ads on product detail pages can attract buyers' attention and increase conversion rates. So, how to set up cross-promotion ads on eBay?

1. How to create eBay cross-promotion ads?

Find the right partners: First, sellers need to find partners who are relevant to them. They can search for qualified sellers in eBay's partner network, or establish partnerships through participating in industry exchange events, social media and other channels.

Discuss cooperation details: Once a suitable partner is found, the seller needs to discuss the details of the cooperation, including determining the advertising placement, advertising content, and promotion strategy. Both parties can develop a cooperation plan based on their respective needs and goals and reach a consensus.

Set up cross-promotion ads: In eBay's seller backend, sellers can find the "cross-promotion ads" option and click it to enter the settings page. Here, sellers can add the partner's eBay user ID, select the ad display location (such as product details page, shopping cart, etc.), and set the time and conditions for ad display.

Review and confirmation: Once the cross-promotion ad is set up, it needs to be reviewed by eBay before it can take effect. The review usually checks the accuracy and compliance of the ad content. Sellers need to wait patiently for the review results and confirm the specific time and conditions for ad display after passing.

Monitoring and adjustment: After the cross-selling ads are effective, sellers need to regularly monitor the effectiveness of the ads and make adjustments. By analyzing data and buyer feedback, you can understand the click-through rate and conversion rate of the ads, and optimize the ad content and promotion strategy accordingly.

2. Is it effective?

Cross-promotion advertising can bring great results on eBay. Here are some of the advantages of cross-promotion advertising:

Increase exposure and sales: By displaying relevant promotional ads on product detail pages, you can attract buyers' attention and increase your store's exposure. Buyers have more opportunities to learn about and purchase related products that interest them, thereby increasing sales.

Improve conversion rate: Cross-promotion ads can guide buyers to cross-buy or add-on purchases, thereby increasing conversion rates. When buyers see other recommended products related to the products they are purchasing, they are more likely to make additional purchases.

Enhance brand image: By collaborating with other sellers and displaying your own products and brands in ads, you can enhance your brand image and recognition. When buyers see multiple related products, they can also have a deeper impression of the seller's professionalism and trustworthiness.

Promote partnerships: Cross-promotion ads can not only increase sales, but also help build partnerships. By collaborating with other sellers, you can share resources and audiences and promote mutually beneficial business development.

In general, cross-promotion ads on eBay are an effective way to promote and help sellers increase exposure and sales. By cooperating with other sellers, setting up cross-promotion ads and monitoring and adjusting them, you can improve exposure, conversion rate and brand image. The effect of cross-promotion ads on eBay is considerable.

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