What should I do if the Amazon title does not match the product? How to write a title?

Everyone has a different way of dealing with problems. Some friends have encountered the same problems before, so they will first avoid these problems, and then they can immediately respond and take measures after encountering problems. So what should I do if the Amazon title and product do not match?

Under normal circumstances, sellers have the right to edit, but whether the edited information will be displayed on the front end is related to the control right. If you do not have the control right for a certain attribute of the product, then the information you edited will not be displayed on the front end.

For example, if you update the title of a listing but you do not have control over the title, your updated title will not be displayed on the frontend.

The control right is captured by the system, which will capture the most relevant information of the product and display it on the front end. The control right cannot be manipulated manually.

If you think that the front-end display of a certain attribute of the product is inaccurate, you can contact the detail page team to update it. The corresponding team will check the specific situation for you. If correction is required, you need to provide the following information (choose two out of three):

1. The correct parameter link of the official website of this product (the link of the official website of the product);

2. A certificate of incorrect product attributes issued by the manufacturer;

3. Picture of the product's outer packaging (must include the product model or barcode).

Amazon Listing Title Rules

1. In order to improve the consumer shopping experience, Amazon stipulates that after July 15, 2015, the listing titles created by Amazon sellers will not exceed 200 characters;

2. The first letter of each word must be capitalized (except for words such as a, an, and, or, for, on, the);

3. Special characters such as $, *, etc. cannot be used, and Chinese input methods cannot be used to input any content. Otherwise, some random characters may appear in the title.

4. The product title cannot contain trademark symbols;

5. No company, promotion, logistics, freight or any other information irrelevant to the product itself;

6. If you need to describe numbers, please use Arabic numerals instead of words. For example, you should write "1" instead of "one";

7. The product name cannot have its own SKU number or other code;

8. If it includes bulk sales, add (pack of X) after the product name;

9. If the product has multiple uses, only one use or compatibility information can be written, and the others can be filled in the Bullet Points or Description. For example: a battery is suitable for various models of a certain computer, and no more than 2 models can be written.

10. The product name of jewelry must include material information (Metal Type, Material Type). The German site requires additional filling in Season and Model Year.

11. If non-clothing products have different colors, you need to create a new product separately and write the color clearly in the product name. Do not mix several colors together, and do not ship randomly.

12. Naming rules for apparel products:

Parent product name rule: [Brand] + [Department/Target audience] + [Product name/Style]

Sub-product name rule: [Brand] + [Department/Target audience] + [Product name/Style] + [Size/style] + [Color]

13. Naming rules for footwear products (including handbags, wallets, belts, glasses, etc.):

Parent product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Material] + [Shoe Type]

Sub-product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Color] + [Material] + [Shoe Type] + [Size]

What makes a good Amazon title?

Generally speaking, a good title should include the brand name (trademark, to prevent others from copying your product) + core keywords (the most direct source of search traffic) + scope of application (accurately guide the target customers to the correct purchasing behavior) + product features (material, size, color, characteristics, etc.). In addition, if your title has the following points, it is really great!

1. A good title must be in line with the consumer groups that the product is facing and the search habits and grammatical habits of the audience, because only by catering to their preferences can you "win their hearts".

2. The theme of a good title must clearly express "what I want to sell" so that consumers can have a clear understanding of what the listing is at a glance. With such a title, the conversion rate of consumers entering the store will be higher.

3. The keywords in a good title must be strongly related to the product. Such a title can maximize the traffic and exposure for your product.

4. The keywords in a good title must also be conducive to search engine crawling and be included in the search results.

5. On the premise of meeting Amazon's rules, titles that can stimulate buyers' desire to click, titles that can dispel buyers' purchasing concerns and encourage them to buy, and titles that can cater to Amazon's algorithm and promote increased exposure are all good titles.

That’s all for today! The title cannot be a complete stack of keywords. In addition to keywords, you should also consider the product’s characteristic words, so that your product can be clearly differentiated from others and attract customers’ attention.

Recommended reading:

What are the Amazon title optimization techniques? Detailed introduction

How to write Amazon titles? What are the requirements?

How many characters can an Amazon title contain? What words cannot be used?