What to do if Amazon has no natural traffic? How to optimize?

When some friends learn about the cross-border e-commerce platform, they are very interested in the Amazon platform. The Amazon platform has set up stores in many countries and regions, so they want to know more about the problem of Amazon without natural traffic. What should I do?

Today we will teach you four methods to obtain traffic. If you can learn how to use the Amazon traffic of our store, it should be able to satisfy you.

1. Organic Search

This is what we often call natural traffic. Through SEO on Amazon, we can achieve the effect of improving our ranking. If we want our natural traffic to increase, there are many factors that will affect it, such as suitable keywords, keyword layout, keyword density, etc. What we need to pay attention to is that novices must choose keywords that are suitable for our products when choosing words, and do not blindly pursue keywords that are too popular.

2. Ad Search

The most common ones are PPC and CPC ads. Ads can help you rank quickly, but at the same time, we also burn money quickly. If our keywords are not set accurately, it will not only waste our time, but may also give us a lot of invalid traffic, and you will need to pay for this traffic. There are several things to note about ads: high-priced precise words, low-priced drainage words, precise core words, and long-tail popular words.

3. Associated traffic

Related traffic is actually system recommendation, and the core is still big data. Amazon will remember the preferences of each user and give users effective recommendations, such as recommending socks for shoes, or recommending some new products for users who like to buy a certain product. Related traffic mainly comes from similar categories, similar purchases, frequent purchases, frequent searches, and those who want or need to buy.

4. Deals traffic

Deals traffic is a must-win for Amazon sellers. This part of the traffic is very objective. If handled and used properly, a hot product can be sold out in minutes. Common channels for obtaining Deals include promotions, flash sales, clearance sales, etc., as well as early traffic from Amazon's Member Day. It is difficult for novices to obtain such traffic, and the results of the operation are often unsatisfactory.

Optimization is not easy, and requires sellers to study hard and research carefully. In fact, you can start with long-tail keywords with high conversion rates, so that your products can occupy a good ranking on such words, drive your product sales, and gradually improve the overall ranking of the product.

Recommended reading:

Is it easy to be an individual seller on Amazon? At least consider these three points

What are the best-selling Chinese products on Amazon? These five products are the best-selling!

How to open a store on Amazon cross-border e-commerce? How to do it specifically?