The key to success in e-commerce: the speed of making beautiful pictures determines the speed of making money

In the field of Pinduoduo e-commerce, the key to making money quickly lies in the speed of beautifying your work. The amount of original material directly determines the sales rate of the link, which in turn affects the overall sales performance. This article will explore in depth the impact of the speed of beautifying your work on the speed of making money on e-commerce, and share strategies on how to improve the efficiency of beautifying your work, to help you achieve better results on the Pinduoduo platform.

What is the purpose of doing e-commerce? Come and shout it out with me: for the dream. What? Not this? Then let's do it again, for what? To make money! This time the posture is correct.

Yes, we do e-commerce to make more money. Any e-commerce company will set a performance target for this month at the beginning of each month. If nothing unexpected happens, it will definitely be higher than the previous month. The company needs performance and growth. What does the performance depend on? Of course, it depends on the speed of making money .

Other e-commerce tycoons can earn tens of thousands of dollars in just a few seconds. People envy others for making money quickly because they have a great money-making machine - a company. A company is an organization composed of various departments working together. A complete and well-coordinated organizational structure is a super money-printing machine, and it is natural that the speed of making money is very fast.

The speed at which any company makes money often depends on one or two core departments. Some are business departments, where the company's performance depends entirely on the customer development capabilities of a few sales champions; some are administrative departments, where recruiting top talents and formulating performance plans that can inspire everyone can also increase the company's profit speed.

As for e-commerce companies, based on my understanding and knowledge over the years, I have discovered that for an e-commerce company like Pinduoduo, how fast we make money depends almost entirely on the speed at which the artists (designers) draw pictures.

1. You can make more money by spreading more links

We all know that the core gameplay of Pinduoduo in the past 24 years is the layout of multiple stores and multiple links, especially for those who sell non-standard products and standard products that can be used in multiple scenarios. The layout of multiple links and multiple scenarios is simply in line with the pace of the times. Why can the layout of multiple scenarios make money? In essence, it is a problem of traffic utilization .

Imagine that you sell women's clothing and your target groups are regular people such as young people, the elderly, and children, but don't forget that there is still some demand for large-size women's clothing on the platform.

If there are no merchants on the platform to target this group of people, this part of the traffic cannot be monetized, and the utilization rate of the traffic will be greatly reduced. Therefore, the platform encourages merchants to take care of every demand, so that the traffic in every corner can generate monetization capabilities. Although flies and mosquitoes are small, they are also meat.

Then the way to grasp every demand is naturally to lay out a link targeting the group of people with that demand. Now is the beginning of the year, and there are not many businesses doing this. If you don’t want to be involuted and want to make more profits, lay out more links.

Remember, it is not about laying out multiple links for the general needs, but laying out different links for different needs. If the method is wrong, the efforts will be in vain .

2. The correct approach is to post more original material links

To be honest, I tried the method of spreading multiple links last year. I didn't care about anything else, I just spread 100 links to a store. At that time, I also made a special software for spreading goods, which automatically uploaded goods. The efficiency was very high. Seeing that 100 links were spread in just a few days, I was very happy and thought I could make money without doing anything.

As a result, a month passed. There were hardly any active links among the 100 links. What was the problem?

The problem lies with the materials. I am an agent for purchasing, not the manufacturer, so my products do not have a price advantage. Pinduoduo is a price comparison platform, and the prices are so high that they force payment. I have to drive all the 100 links, and my budget is like sprinkling pepper, and I cannot concentrate it on a certain link. As a result, the weight of each link is not high, and it is difficult to increase the volume.

Later, I changed my strategy and created a set of original materials before launching a new link. The speed of linking was much slower, but the sales rate of the link increased significantly.

Among the 30 links, 20 of them can generate stable orders on a daily basis. I thought about the 100 links I laid out in batches before, but only 5 to 6 of them generated orders. I knew that I was on the right track.

Why is it easier for original materials to increase sales? Because they are not compared with other materials. It is very suitable for people like us who do not have a price advantage. If they are compared with other materials, we have to bid high to get traffic, increase the number of orders, increase the weight, and even report activities.

How do I play with original materials? Once the link is online, I will report the million - dollar hot item after completing the basic work. I will sell it at a high price and make a high profit. If it is not original material, it will not reach a million, and it will not get the second-sale label. It is just pure driving, and it is useless.

3. The amount of original material depends on the artist

So far, I have discovered the value of original materials. If the link is original material, you will have many tools in the toolbox of this link. You can play with low price + limit + natural order; you can play with 584 + 10,000 people group; you can play with high price + forced payment; you can play with activities + high price + forced payment;

Basically, you are eligible to play all kinds of games on the platform, because the original materials have not been compared. If they have been compared, there is only one way: forced to pay .

So, everyone knows how great the benefits of original materials are, right? So how do you get original materials? Isn't it made by artists? I have also tried to use AI to make pictures. Although they are also original, the click-through rate is indeed not as good as that made by humans, and the aesthetics and coordination are really not as good as those made by humans.

Since it is a human work, there is definitely a limit on production capacity. An artist working 24 hours a day can only produce less than 10 main pictures. If they are sent back for revisions and go back and forth, an artist can probably only produce two or three main pictures a day.

One main picture can have one link, how many links can three main pictures have? Three. You said I need to have at least ten links to original materials a day to achieve the sales target of 3 million per store this month.

The three original main pictures are not enough, what should I do? No way, the speed at which your company makes pictures is equal to the speed at which you make money. It's like the engine of a car. How fast the car can run depends on the performance of the engine .

Seeing this, everyone probably knows that the best way to solve the problem of original main picture production capacity is to hire more people. Problems that can be solved with money are not problems. An artist can make three pictures a day. If I hire 5 artists, can't I produce 15 original materials a day?

Yes, that's the idea. This is not difficult. What is difficult is actually the thinking of the bosses. They have not yet realized the importance of art design to Pinduoduo. Awareness determines behavior, and behavior determines results .

If it is difficult for everyone to improve their performance, I suggest you quickly suggest to your boss to hire a few more artists. If you post a few more links to original materials, Pinduoduo's performance will definitely improve.

4. Final

E-commerce is all about selling pictures. If the pictures are good, the link conversion rate is high, and the natural weight is high, you can take off by bidding low, and you can make huge profits.

Why is there such a huge profit? Isn’t it because of the high conversion rate? Why is the conversion rate high? Isn’t it because the pictures are well made? How can we make good pictures? Just hire more designers and make more pictures.

Author: Tiger Talks Operations

Source: Tiger Talk Operations "(ID: laohujiangyy)"