Which one is better, Lazada or Wish? What are the differences?

Nowadays, cross-border e-commerce is actually a very good choice, because the competition in domestic e-commerce is very fierce, and there are more and more cross-border e-commerce platforms, and everyone has more and more choices. Which one is better, Lazada or Wish?

Which one is better, Lazada or Wish?

1. Platform positioning

Lazada is currently the largest e-commerce platform in Southeast Asia. Its main market is Southeast Asia, and it covers a relatively large number of users. However, the average order value at sites such as Vietnam and the Philippines is relatively low, but the overall order volume is still relatively large.

Wish is mainly aimed at Europe and the United States, and is also the largest mobile shopping platform. Its users mainly come from mobile terminals. It is similar to Taobao, with a lower average order value, and a very large number of users.

II. Entry Requirements

As for Lazada, individuals cannot settle in, and sellers need to have experience in cross-border e-commerce such as Amazon and eBay to settle in. It is suitable for some large sellers to settle in and open stores; Wish supports both individuals and companies to settle in. You only need to prepare the settlement information and then apply. There are no other special requirements. Novice sellers can also settle in and open stores.

3. Cost

When opening a store on Lazada, the platform will not charge a deposit or guarantee. Instead, it will charge a 1%-4% commission on the order after the order is completed, as well as account processing fees, cash withdrawal fees, and value-added tax in Southeast Asian countries.

After completing the account registration on Wish, you need to pay a store prepayment registration fee of US$2,000, a 15% order commission, and withdrawal fees, etc.

4. Logistics and transportation

Lazada sellers ship goods by direct mail through the LGS official website logistics. Sellers are required to transport the goods to Lazada’s domestic warehouse first, and then Lazada will transport the goods to the destination and then ship them to the buyer. Although there is only one way, it is more efficient and more secure.

For Wish, the seller will ship the goods by himself. You can choose international express, dedicated logistics or overseas warehouses, etc., which are flexible. For example, for overseas warehouses, after the buyer places an order, the overseas warehouse will arrange the shipment. The transportation time is relatively fast, which can improve the competitiveness of the product.

So in general, if you are a novice in e-commerce, you can choose to open a store on Wish, because the platform will provide personalized push notifications based on the buyer's habits; if you want to develop the Southeast Asian market, you can choose Lazada to try.

Recommended reading:

Which country has the highest traffic on Lazada? Site market analysis

How can I open multiple stores with one Lazada account? What are the advantages?

How to set up a Lazada store profile picture? How to operate a store?