How does Amazon add variations? How many variations can I add?

On the Amazon platform, adding variations means combining products of different colors, sizes or other characteristics together to form a product family. In this way, customers can choose different variations to purchase on the same product page. So, how does Amazon add variations?

1. How does Amazon add variations?

Log in to Amazon Seller Central: First, log in to Amazon Seller Central and go to the Inventory tab.

Create a new parent product: Click the "Add Product" button and select "Create a new parent product" in the pop-up window. Fill in basic information such as product name, brand and manufacturer, and select "Yes" to create a variation.

Add sub-products: On the parent product page, click the "Add Sub-Product" button. Fill in the relevant information of the sub-product, including SKU (stock keeping unit), price, stock quantity, color, size and other characteristics.

Associate child products: On the parent product page, find the added child products and click the "Associate" button to associate them with the parent product. By associating, the child products will be displayed in the parent product's variation list.

Edit variation attributes: On the parent product page, click the "Edit variation attributes" button. In the pop-up window, select the variation attributes you want to set, such as color, size, etc. Fill in the option values ​​for each variation attribute and click "Save".

Complete product information: On the parent product page, fill in other relevant product information, such as product description, keywords, etc. Make sure the information of each sub-product is accurate.

Upload product images: Upload corresponding product images for each sub-product. Make sure the images are clear, high-quality, and accurately show the differences between the different variations.

Verify and submit the product: On the parent product page, click the "Verify" button to check if the product information is complete and accurate. Once confirmed, click the "Submit for Review" button to send the product to Amazon for review.

2. How many variations can be added?

On Amazon, you can add up to 200 variations for each parent product. This means you can add product combinations with different colors, sizes, or other features as needed. However, there are a few things to note:

Variations: Each variation must be distinct so that customers can choose between them. For example, different colors of T-shirts, different sizes of shoes, etc.

Variant inventory management: Since each variant has its own SKU and inventory, you need to ensure that the inventory of each variant is updated and managed in a timely manner. Avoid selling more products than you actually have in stock.

Product descriptions and images for variations: Each variation should have its own product description and relevant images to accurately show the differences between the different variations. Make sure that customers can clearly understand the characteristics of each variation when browsing the product page.

In summary, you can easily create and add multiple variations through the Add Product feature in Amazon Seller Central. Ensure that parent products and child products are correctly set up and associated, and provide clear product information and images to effectively show customers the choice of different variations. Maximizing the use of the variation feature can increase product exposure, increase sales, and provide customers with more choices.

With the Add Product feature in Amazon Seller Center, you can easily create and add multiple variations to provide customers with more choices. When adding variations, you need to log in to Seller Center and create a new parent product, then add child products and associate them with the parent product.

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