Is there a high demand for short videos on Amazon? What are the results?

Nowadays, it is quite popular to sell goods through short videos. So, as a cross-border platform, does Amazon have a high demand for short videos? This is also a particular concern of merchants. So, today we will talk about the content of Amazon short videos. If you want to know more, you can continue to read on.

What is the effect?

In fact, as an Amazon platform, it certainly attaches great importance to short videos, so the demand is definitely not low. Let's analyze it in detail below:

First, through the content, users with high intention are displayed, which is more likely to promote consumption and bring higher conversion rate, which is very helpful for the ranking of the entire list. Especially in the new product period, the high conversion brought by the video promotion function can bring more natural flow.

Usage scenarios are a way of giving customers future expectations. People buy products for a reason. Showing usage scenarios is to tell customers that buying and using this product will bring about better changes in their lives, thereby increasing their confidence in buying products and accelerating their orders.

Second, the product can be integrated into daily activities, and the video can be used in different activities, which can reduce the promotion cost and save trouble. Overall, this function is really exciting, so how to operate the brand promotion video function? First, create and submit it for interactive review. Here is a summary of the things that need to be paid attention to.

Third, adaptability. The ultimate goal is to get customers to buy. Therefore, we should focus on the product, introduce the performance and advantages, and express them concisely. The premise is that we need to fully understand the needs of the target group. The purpose of launching this function is to promote purchases and improve the experience. As long as we follow the requirements, we will get twice the result with half the effort.

Fourth, the first impression of short videos is extremely important, and it takes time to shoot. If you don’t have this ability, you can let an experienced team do this content, which will be more effective. The length should also be controlled well, 15 to 30 seconds is best. In addition, it will loop after the end, so you can consider adding some elements at the end to increase the re-watch rate.

For example, it is not as simple as just choosing the direction and content of the scene to shoot the product. And sellers should be reminded that in the same scene, using the same layout will make the video more like a series.

In fact, Amazon’s demand for short videos is not low at present, because short videos can bring a more intuitive experience to customers. Therefore, making good short videos is also a big plus for merchants. Some customers can even place an order immediately after watching the video, so it is definitely very important.