WeChat Stores use “3 moves + 5 paths” to connect all regions

"The trend of omni-channel marketing is gaining momentum, and WeChat stores are embarking on a new journey." It has a strong ability to connect the entire region. This article uses "3 tricks, 5 paths, and 1 connection" to help merchants control their stores, forge ahead in the omni-channel ecosystem, and achieve a double increase in traffic and sales.

The upgraded WeChat Store has the ability to "connect everything". It can be linked with multi-touchpoint operations within WeChat to establish a closed loop of traffic and circulate within the WeChat ecosystem. For example, WeChat Store + Official Account, WeChat Store + Mini Program, WeChat Store + Private Domain (Friends Circle, Community, etc.)... These efficient and interconnected traffic paths can promote the entire link from customer cognition to purchase, and can also establish a closed loop of user feedback and repurchase. For example, brand merchants can use WeChat Store to direct customers to the private domain, and guide customers to enter the video account live broadcast room and WeChat Store to place orders through private domain friends circle and community operations.

So, how do you do it specifically?

This article will explain in detail through "3 moves + 5 paths + 1 breakthrough": use 3 moves to increase the weight of WeChat stores and double the traffic; through 5 paths, guide WeChat store customers to private domains in a compliant manner; focus on 1 breakthrough to successfully grasp the transaction status and activity of small store customers.

In the video course "How to Make a Profitable WeChat Store" jointly launched by Jianshi and Xiaolibian, a well-known private domain service provider, the value positioning, operation strategy and practical operation process of WeChat stores are more systematically sorted out. You are welcome to "subscribe" to this video course below to fully learn the operation strategy and skills of WeChat stores (Jianshi members can directly obtain relevant content).

1.3 tips to increase the weight of WeChat stores and double their traffic

How can you get more traffic for your WeChat store? Here are 3 tips:

First, private domain customers can be encouraged to share their stores in multiple scenarios and obtain official traffic rewards. Since its launch, WeChat Store has continued to release private domain incentive policies to encourage merchants to direct private domain customers to the video account live broadcast room, and to interact and place orders in the live broadcast room, so as to promote the continuous improvement of live broadcast sales data and the weight of small stores.

Therefore, merchants can carry out activities such as forwarding and sharing gifts in the private domain to encourage private domain customers to share based on multiple scenarios, such as sharing in Moments, 1-to-1 marketing, and community sharing. Through the sharing actions of private domain customers, more users in the private domain can enter the live broadcast room and obtain official traffic rewards.

Second, improving private domain transactions can seize search rankings.

WeChat stores can connect to multiple scenarios such as WeChat search, official accounts, video accounts, mini-programs, live broadcasts, etc. The increase in store weight can help merchants occupy search rankings in various positions and obtain more WeChat public domain traffic.

The more transactions in the private domain, the higher the store's search ranking will be, bringing in more natural traffic. Merchants can attract private domain customers to enter the store to place orders through private domain operations, thereby increasing the store's transactions and conversions. For example, content seeding and welfare promotion activities can be carried out in the private domain to attract private domain users to enter the WeChat store to place orders.

Third, optimize the store rating through private domain KOC endorsement.

High-quality customer reviews and ratings can not only improve the WeChat store rating, but also attract customers to place orders and increase store conversions.

Enterprises can recruit KOCs in private domains to drive users to have real experiences and output high-quality review content, and continuously optimize the ratings of small stores. Or they can carry out new product trials and low-threshold trials in private domains to attract customers to participate and publish real and high-quality product reviews.

2.5 paths to guide WeChat store customers to private domains in compliance with regulations

From the three tips mentioned in the first part, we can see that private domain traffic is very important for small stores. So, how can we legally direct WeChat store customers to private domains? Here are five ways to share with you:

First, divert traffic to private domains through products.

When customers consult/redeem products through customer service, they can be guided to add corporate WeChat on the customer service page to obtain more product discount information or services. (Note: The customer service function of the video store has been opened in the past, and it has not been upgraded to the new customer service function of the WeChat store.)

The key here is to convey to customers that they can obtain more "services or benefits" by entering the private domain. For example, by adding corporate WeChat, they can enjoy "new product trials" and "exclusive coupons", etc., thereby directing customers to the private domain through the value of benefits.

Second, divert traffic through package cards.

If the store sells physical goods, you can place a package card in the physical package to guide customers into the private domain. How to efficiently guide customers into the private domain through package cards? Share 4 package card design tips: ① Simple card design; ② Impactful visual effects; ③ Prominent benefits and shortage stimulation; ④ Clear action instructions and low operation threshold.

Third, divert traffic through articles on official accounts.

The customer clicks on the WeChat store's "Featured Display Area" official account article, sets up the diversion "hook" and diversion QR code through the official account article, and scans the code to add the employee's corporate WeChat account.

Fourth, divert traffic through short videos.

The customer clicks to watch the "Featured Display Position" short video, is attracted by the video content, and goes to the homepage to find customer service. On the customer service page, the customer is guided to add the employee's corporate WeChat. The key to short video traffic diversion is to first select a video with high traffic diversion efficiency for setting.

Fifth, divert traffic through selected display positions. After the WeChat store is linked to the corporate video account or official account, the WeChat store "Selected Display Position" can set up a video account/WeChat official account entrance. Customers can click to enter the WeChat official account or video account. The company can set up a diversion entrance in the account to divert WeChat store customers to the corporate WeChat.

If a WeChat store customer enters a WeChat official account, the company can direct the customer to the corporate WeChat account through the official account's new follow reply or menu bar. If a WeChat customer enters a video account, the company can guide the customer to send a private message to customer service through the account description section, and guide the customer to add the corporate WeChat account through the customer service function.

3.1. Successfully grasp the transaction status of small store customers

If you want to run a WeChat store well, you must understand the customer transaction status and activity of the store. How many customers have placed orders but have not paid for the WeChat store? When did the customer initiate a refund? When was the last time the customer placed an order?

The focus here is on the connection between WeChat stores and enterprise WeChat, which can not only efficiently grasp the customer's transaction status, but also continuously track the activity of small store customers after they settle in the private domain, making it easier for companies to carry out targeted operations and attract customers to place orders and repurchase.

First, let front-line employees understand the transaction status of WeChat store customers.

By connecting WeChat store products, orders, ordering behaviors, and sharers to corporate WeChat, companies can efficiently understand the transaction status of WeChat stores.

Second, let "sales" know the customer activity level in real time.

After WeChat store customers are directed to the private domain, the company can set up a friend welcome message and send new customer benefits to customers to narrow the distance with customers.

For customers who have been added for a period of time, they can also be activated in the form of red envelopes. After the customer receives the red envelope, the receipt record will be synchronized to the company's employees, and the receipt behavior will be recorded. The red envelope receipt situation will help employees understand and judge the customer's activity level.

Third, allow "operations" to gain timely insight into the operational value and conversion value of private domain customers.

For example, through the "Customer Dashboard", you can view the number of customers, customer quality, and customer conversion data in the private domain in real time, quickly and efficiently grasp the operation and conversion status of private domain customers, and provide real-time and detailed data support for enterprises to adjust their operating strategies.