Who says hot topics are hard to grasp? Three ways to create hot topics and attract attention

"Hot topic", a mantra for marketers, seems to have lost its magic in Musk's case. Why is that? Let the author lead us to briefly sort out Musk's recent views on AI and reveal how planners grasp the rhythm in communication. Let's take a look.

There's nothing more exciting than a "hotspot".

For marketers, planning and creating hot spots is a daily routine, but it is also a nightmare because hot spots are rare, unpredictable and elusive.

However, the magic of hot topics seems to have lost its magic on Musk. As a world-renowned technology entrepreneur and expert in the field of artificial intelligence, Musk has never lacked topics. At the same time, he can always use various hot topics for his own benefit, thereby generating strong communication appeal and influence.

Recently, generative AI has become a global topic, and discussions around OpenAI remain heated. Musk has once again demonstrated his magical ability to play with hot topics, from promoting ChatGPT to calling for a suspension of AI training, to announcing that he will launch TruthGPT, constantly making himself the center of AI topics, which is a textbook-level grasp of hot topics.

Here, I will briefly sort out Musk’s recent views on AI and discuss how planners can grasp the rhythm in communication, so that hot topics can explode and continue to escalate in dimension for communication.

01 Seize the hot events and create topics

We all know that hot topics are rare and fleeting, so we must not hesitate to take advantage of hot topics, but follow up quickly to put ourselves in the aura of the topic.

When ChatGPT was released and quickly became a popular topic, Musk praised ChatGPT highly, saying it was amazingly good, and said that many people are now like him, madly caught in the "ChatGPT" cycle, and even complained that the news media did not report it widely.

Get into the topic as soon as possible, make yourself blend into the topic trend, praise and applause are undoubtedly very effective. I think when catching hot spots, you need to be like a partner, first of all, you need to be able to make connections.

At the same time, you should avoid being too eager for quick success and don't just cheer for yourself. Instead, you should keep in sync with the hot topics, and then create more topics and discussions through proper guidance and topic setting.

02 Arouse public interest and unleash influence

When utilizing hot topics, you first need to follow the rhythm, and then you need to set the rhythm. This means that after getting into the topic, you need to set topics based on the hot topics. It is best if this topic setting is opinion-based, so as to attract more attention and discussion.

What did Musk do? He later publicly criticized OpenAI, saying that it had deviated from its original intention and that its technology had some problems and risks that needed to be taken seriously and vigilant. He said that ChatGPT had a filtering function and was "being trained to be politically correct." He also signed the public joint letter "Suspending Large-Scale AI Research" issued by the Future of Life Institute, which caused an uproar. With opinions and actions, the center of AI hot topics continues to move towards him.

Whether intentionally or unintentionally, Musk is indeed at the center of the recent AI hot topic, and we can see that his views and opinions on AI have a large number of supporters, and these supporters are quite influential.

Based on the previous hot topics, through guidance and topic setting, the topics can trigger a new round of discussion. This rhythm is the path to keep the hot topics heating up and release its own influence, which invisibly gains public attention and recognition, guides public opinion, and lays a good foundation for its core purpose.

03 Focus on the issue, the shoe drops

Whether it is hyping up hot topics or taking advantage of the momentum, the purpose is always to use it for my own benefit. It can be simply to show off my reputation or to take advantage of the momentum to announce a big move. Of course, only powerful big moves can handle such hot topics that are both disruptive and constructive.

Later we can see that Musk announced in an interview that he would launch an artificial intelligence product called "TruthGPT", which is an artificial intelligence that seeks truth to the maximum extent and tries to understand the nature of the universe.

At this point, we finally understood that this wave of operations was as fierce as a tiger, and finally everyone's attention was focused on the discussion and expectations of TruthGPT. Musk is indeed an expert in grasping the topic and the rhythm.

When it comes to communication, Musk continues to demonstrate his innovation and insight, and also provides us with room for thinking and reference.

For marketers, the planning and application of hot topics and grasping the rhythm of hot topics are crucial. We need to obtain information and analyze trends in a timely manner, use a variety of communication channels and tools, and keep the topic hot through topic guidance and communication operations.

At the same time, we also need to pay attention to the way and effect of topic dissemination to ensure that it does not cause negative impact and public opinion risks. Only by working hard to correctly grasp the rhythm and effect of hot topics can the brand remain invincible in the fierce market competition.

Hot spots are just saliva when you see them, but they are gold if you use them correctly.

Author: Little Monk Kunkun

Source: WeChat public account "Marketing Zen Institute (ID: mandcx)"