What data does Amazon usually refer to when it talks about traffic?

On Amazon, we often talk about whether the store’s traffic has met the standards. Some novice merchants may not know which data this traffic refers to. In fact, this traffic refers to the store’s natural traffic. In addition to natural traffic, there is also advertising traffic, which is introduced below.

You can check the store's natural traffic by entering the backend homepage. Note that this traffic is different from the traffic brought by advertising. The larger the traffic, the lower the advertising costs we need to spend, and the higher the profit we will get, so we must pay attention to optimizing natural traffic.

How to distinguish between advertising traffic and natural traffic?

For example, if you run in-site advertising for a period of time, you can see the statistics in the advertising report in the background, and count your traffic data. Then, if you usually have about 50 traffic on your site, and you can reach 100 traffic per day with off-site advertising, you can roughly estimate how many traffic you have from outside the site. It is impossible to be precise to a few, as Amazon does not provide an interface. For independent sites, you can use tools for analysis.

Is advertising traffic greater than organic traffic at the beginning?

In most cases, new stores still rely on advertising to obtain search traffic in the early stages.

The ranking of natural search results is mainly based on clicks and sales. However, for new stores or new products, if the clicks and sales are not high, the ranking will not be at the top. Therefore, advertising traffic is generally greater than Amazon's natural traffic.

For new stores, the main traffic is definitely on the site, which is divided into advertising search traffic and natural search traffic. You can use Yimaibao Keyword Expert to place CPC ads. Amazon has two major traffic types, one is on-site traffic and the other is off-site traffic.

It can be seen that the larger the natural traffic, the less your advertising traffic can be reduced to save promotion costs. Because when the natural traffic is large, the promotion intensity of the store can be reduced, because once the natural traffic is large, it is difficult to reduce it in a short time.

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