How to use Amazon advertising discount coupons? Instructions for use

For some suppliers and sellers who are eligible to use search advertising products, Amazon Advertising will issue multiple advertising discount coupons worth $200 to their advertising accounts to offset search advertising costs. How to use Amazon advertising discount coupons?

During the promotion period, from August 22, 2022 to December 31, 2022, update your Sponsored Products, Sponsored Brands, and/or Sponsored Display campaigns through the Amazon Advertising API to receive a $200 advertising discount voucher. Campaign updates must be made during the promotion period (at least once a week for at least four consecutive weeks) and the campaign must run for at least 28 days. Campaign updates can include: creating new campaigns, updating campaigns, and adjusting bids.

1. This promotion is only open to suppliers and sellers who are invited by Amazon Advertising to participate in this promotion and meet one of the following two conditions or their authorized designees: 1) Suppliers and sellers who have not used Amazon Advertising API for advertising campaign management; 2) Suppliers and sellers who have not used Amazon Advertising API for advertising campaign management for at least three months before the start of the promotion period (hereinafter referred to as "Advertisers").

2. This promotion is only valid in the following eligible destinations: UAE, Australia, Canada, Germany, Spain, France, Italy, Japan, Netherlands, Poland, Singapore, Turkey, United Kingdom, United States

3. During the promotion period, advertisers will receive $200 worth of advertising for each of the following eligible actions on each eligible site (as listed in point 2 above).

Discount coupons:

– Advertisers must make campaign changes to their Sponsored Products campaigns through the campaign management functionality included in the Amazon Advertising API during the Promotion Period (at least once a week for at least four consecutive weeks) and run the campaign continuously for at least 28 days;

– Advertiser must make campaign changes to its Sponsored Brands campaigns through the campaign management functionality included in the Amazon Advertising API (at least once a week for at least four consecutive weeks) during the Promotion Period and run the campaign continuously for at least 28 days; or

– Advertisers must make campaign changes to their Sponsored Display campaigns via the campaign management functionality included in the Amazon Advertising API (at least once a week for at least four consecutive weeks) during the Promotion Period and run the campaign continuously for at least 28 days.

4. Each advertiser account for each eligible site will only receive one (1) advertising discount coupon worth $200 per eligible action completed.

Finally, Advertisers may redeem this Advertising Discount Voucher once per Advertising Product per Site during the Promotion Period. Any unused Advertising Discount Voucher will expire 30 days from the date of its issuance.