Think back, what is the most common response you received as a copywriter? Maybe it means "thank you for your hard work"? I was @ by my boss in the middle of the night, and after I finished my work, he replied, "Thank you for your hard work." After working overtime to revise the manuscript, we finally went back to the first draft, and the AE replied, "Thank you for your hard work." The planned plan was overturned and had to be started over again before implementation, and the customer replied, "Thank you for your hard work." Really, at this time I would always reply that it’s not hard (it’s a hard life), it’s what I deserve (it’s what I deserve). Faced with this situation, what should we do? Why not have some bitter coffee to offset it? After all, coffee is only bitter in the mouth, but the bitterness in the heart is the real bitterness. Recently, a new brand but lab launched a coffee called "Bitter Sweetheart", which is specifically aimed at working women. It adds a prefix "bitter" to these girls who are usually called cute, sweetheart, and dear, hoping to use the bitterness in the mouth to dilute the bitterness in the heart. In conjunction with the launch of "Bitter Sweetheart", but lab also released a set of posters, with a sweet girl and bitter text, a bitter and sweet, a myriad of flavors, dedicated to every bitter sweetheart in life. It is worth mentioning that all the character images in the posters were generated by the AI drawing tool Midjourney.
Author: Kuang Thirteen Source: WeChat public account "Copywriting Free Shipping" |
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