This copywriting is very bitter.

Recently, a new brand, But Lab, launched a coffee called "Bitter Sweetheart" and released a series of posters with sweet girls and bitter texts, which are specifically targeted at working women and are very eye-catching. Let's take a look at these posters!

Think back, what is the most common response you received as a copywriter?

Maybe it means "thank you for your hard work"?

I was @ by my boss in the middle of the night, and after I finished my work, he replied, "Thank you for your hard work."

After working overtime to revise the manuscript, we finally went back to the first draft, and the AE replied, "Thank you for your hard work."

The planned plan was overturned and had to be started over again before implementation, and the customer replied, "Thank you for your hard work."

Really, at this time I would always reply that it’s not hard (it’s a hard life), it’s what I deserve (it’s what I deserve).

Faced with this situation, what should we do?

Why not have some bitter coffee to offset it? After all, coffee is only bitter in the mouth, but the bitterness in the heart is the real bitterness.

Recently, a new brand but lab launched a coffee called "Bitter Sweetheart", which is specifically aimed at working women. It adds a prefix "bitter" to these girls who are usually called cute, sweetheart, and dear, hoping to use the bitterness in the mouth to dilute the bitterness in the heart.

In conjunction with the launch of "Bitter Sweetheart", but lab also released a set of posters, with a sweet girl and bitter text, a bitter and sweet, a myriad of flavors, dedicated to every bitter sweetheart in life. It is worth mentioning that all the character images in the posters were generated by the AI ​​drawing tool Midjourney.

yes

Coffee is not bitter

Coffee is bitter, you can add milk

Hard work but no pay raise

Prince can

Kiss the Sleeping Beauty

But I don't need a prince

I lack sleep

I miss you so much at my workstation

I want to cry but there is only A4 paper on the table

The company is worried about me taking a vacation alone

Specially arranged a computer and work to accompany me

The faraway places I've been

They've both been there.

Don't tell me

I look best when I work

Feel sorry

I look better when I'm not working

Public transportation

subway

taxi

airplane

So what does mobile office mean?

That's right

Fairies also go to the toilet

Eating at roadside stalls also has its troubles

Even worse is

Fairies always meet idiots

Suffering in the midst of hardship

Only sweet can be sweet

Well said. Don't say it next time.

I'm allergic to bullshit

I drank so many Americanos.

There is no time for pain

You can pretend nothing happened

When it's bad

Colleagues secretly involute

When the involution

My colleague is secretly playing badly

secretly

Live more clearly than I do

Every time I work overtime on the computer

It's like giving this world

Writing a suicide note

When working

Why so many things?

So much that I thought

Telling me about the aftermath

I hold the hand of happiness

Happiness holds the hand of time

Overtime holding the hands of the three of us

Say don't go

I can put down my work

Work never leaves me alone

It's so sentimental

I always thought I was a runaway princess.

Now I know that I am just a miserable sweetheart

Before the company wants to replace me with AI

It’s best to think about what to do when you are about to pass on the blame.

So-called growth

It's nothing more than liking the sweetness of milk tea

Fall in love with the bitterness of coffee

They used to control you.

Call baby

Call dear

Call sweetheart

But everyone forgot to add the adjective "bitter fate"

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"