Take a look at the hottest ideas first, the March marketing calendar is here!

March is coming soon, with flowers blooming and everything reviving! Brands are gearing up to start a new marketing war. Xiaopai presents you with this March marketing calendar, where you can get a sneak peek at hot ideas, help you get ahead in the marketing war, and unlock a new chapter in marketing!

If you want to have a good marketing start in the first month of the year, you must firmly grasp the key points of holiday marketing and choose the right marketing direction. Xiaopai kindly presents you with this marketing calendar, let's take a look~

1. National Festival

1. March 7th is Girls’ Day

(1) Leverage elements and directions

Elements: vitality, self-consistency, diversity, confidence, strength

direction:

• Focus on women's needs and interests, pay attention to hot topics that women are concerned about, and launch relevant products or services based on brand characteristics.
• Closely associate the brand with women, strengthen the connection between the brand and women, and emphasize the brand's attention and support for women.
• Encourage diverse lifestyles, multiple identities, and multiple forms of beauty.

(2) Points to note when leveraging momentum

Girls' Day and Women's Day are adjacent to each other. Both festivals have been hot topics in recent years, but they are prone to public opinion disputes and issues of position and rights. You can choose not to express your position, but you cannot express the wrong position.

(3) Reference cases

SF Express released a short video for Girls' Day, showing women's comfortable and relaxed lifestyle.

Lenovo released a Girls' Day poster. It uses digital elements as the basis of the picture and integrates brand elements with festival elements.

Keyouran released a poster to care about women's emotional needs and bring more encouragement and care to women.

2. March 8th – Women’s Day

(1) Leverage elements and directions

Elements: Independence, Caring, Self-love, Diversity, Breakthrough, Surprise, Identity, Self

direction:

• Express affirmation and approval of women, show the style of women in different roles such as workplace, family, and society, show their diverse values, and emphasize women's independence, self-confidence and strength.
• Provide women with positive emotions and show interpersonal friendship, support and mutual assistance.
• Focus on women's needs and launch festival-related products targeting women's usage and viewing needs
• Show the power and potential of women and encourage them to pursue their dreams and goals.

(2) Points to note when leveraging momentum

• Avoid creating controversial or ambiguous content that may lead to opposing public opinions.
• Women's festivals and women's marketing need to start from the perspective of women, care for women, speak for women, and convey positive emotions.
• Keep abreast of the creative standards and avoid being overly creative and overly clever.

(3) Reference cases

ByteDance released a micro-film "Come on, Girls" for charity, telling the story of a woman who is committed to solving the physiological hygiene education problems of girls in remote areas, providing them with some daily companionship and some physiological products. While helping many girls in the past five years, she has also become more and more confident.

It conveys the value of women in society and the relationship of mutual help and care among women, while guiding society to pay attention to the existing problems of some women.

Durex released a poster with the text "Be yourself" and the comment "Happy Women's Day to everyone, it's Women's Day", encouraging women to explore their self-identity.

Jiang Xiaobai released a poster. Caption:

I don't know when it started, but there are more and more "things suitable for women" on the Internet, such as sweet wine suitable for women, books on inner cultivation suitable for women, and jobs suitable for women... In fact, what we want to say is that there is no such thing as the right one, as long as it tastes good! If it tastes good, it's not too much to have 52 degrees. If you are also fed up with sister wine, you might as well shout out: "Give me something at least greater than 15 degrees!"

Encourage women to explore a free lifestyle without being constrained by inherent labels and traditional impressions.

Rouchuan Wang released a poster with ambiguous content and text, which seemed disrespectful to women. He was accused by many netizens of being a vulgar and borderline marketing campaign.

Marketing should use intuitive and clear content to express meaning and convey emotion.

3. March 12th is Arbor Day

(1) Leverage elements and directions

Elements: green, travel, plants, nature, environmental protection, harmony, symbiosis

direction:

• Demonstrate the connection between products or services and beautifying the environment and improving the quality of life, and emphasize the brand's concern for the environment and commitment to sustainable development.
• Organizing or participating in charity activities and encouraging consumers to participate can not only enhance the brand image, but also increase consumers' favorability and loyalty to the brand.
• Launch or promote environmental protection related products or services, emphasize environmental friendliness and sustainability, and attract potential users who pay attention to environmental protection.
• Initiate relevant interactive activities to attract consumer participation and interaction, increase brand exposure, and enhance consumer awareness and involvement in the brand.
• Carry out education and publicity on environmental protection and sustainable development, and convey environmental protection knowledge and brand concepts to consumers.

(2) Points to note when leveraging momentum

• Ensure that marketing activities are consistent with brand concepts and do not forcibly link Arbor Day elements with products or services that are not related to the brand.
• Avoid excessive commercialization and do not pursue commercial interests excessively.
• Avoid using overly sensational or false promotional methods, and convey environmental protection concepts and product value to consumers in a sincere and persuasive manner.

(3) Reference cases

Honor released a poster. The outline of the product is used as the basic composition of the picture, and a large number of simple and beautiful holiday pictures are filled in as the content, making the picture harmonious and natural.

Lenovo released a poster. The main composition of the picture is brand elements, and it is embellished with festival elements, forming a different style collision, which is unique and memorable.

Yifang Taiwan Handmade Tea released a poster with a prominent brand style and festive elements.

4. March 15th is Consumer Rights Protection Day

(1) Leverage elements and direction

Elements: Safety, Protection, Balance

direction:

• Emphasize the brand's respect and protection of consumers' rights and interests, and demonstrate the brand's concept of honest management and quality first.
• Highlight the quality and safety of the products so that consumers can buy and use them with confidence.
• Demonstrate the brand's transparency in information disclosure, price fairness, etc., and create an environment of fair trading.
• Popularize consumer rights and consumption knowledge, and enhance consumers' self-protection awareness and ability.

(2) Points to note when leveraging momentum

• Avoid over-commercialization or practices that mislead consumers.
• Avoid excessive promises or false advertising, and sincerely express concern and respect for consumer rights.

(3) Reference cases

Jiaduobao released a poster, combining brand style with digital elements to show the brand's attitude and stance.

Xinhua News Agency released a poster. Mainstream media expressed their stance and emphasized the significance of the festival. Marketing should conform to mainstream correct thinking and actively respond to the correct stance.

Jingyu Real Estate released a poster that combines the festival number with the festival meaning with a standardized and neat picture composition.

2. Solar terms and festivals

1. March 5th: Waking of Insects

(1) Elements of leverage: animals, vitality, thunder, nature, vitality,

(2) Direction of leveraging momentum

• Based on the revival of all things, and leveraging the feeling of "awakening of nature and rejuvenation", we launch new products and promote new concepts.
• Based on new hope and possibilities, it conveys positive emotions, encourages audiences to have expectations and pursuits in the new year, strengthens the shaping of the brand image, and deepens the emotional connection with consumers.

(3) Reference cases

Jiaoxia released the brand promotional film "Qingzhe Ling". It adopts the form of traditional culture "Taegae", with a slightly story-like main line to explore historical culture, release national wisdom and charm, and show the brand's exploration and development of Chinese traditional cultural wisdom, deep understanding of the relationship between man and nature, and praise and confidence in the Chinese cultural spirit.

The product is naturally integrated into the video through unobtrusive product close-ups and logo displays. The main tone of the video is correct, the purpose is high, and the content is substantial.

Private promotion poster. The product elements are cleverly integrated into the holiday poster, the fusion is not abrupt, and the overall harmony is interesting and creative.

Changan Automobile released a poster that depicts the harmony between the brand and the festival in a brand style, mobilizing the overall atmosphere.

2. March 20: Spring Equinox

(1) Elements of leverage: balance and harmony, warmth, vitality, nature, spring, hope

(2) Direction of leveraging momentum

• Based on balance and harmony, it emphasizes the connection between the product or service and a balanced and harmonious life.
• Based on nature, the product showcases its natural, healthy and environmentally friendly characteristics.
• Based on vitality and vitality, promote brand concepts and goals and launch promotional activities
• Based on warmth, we focus on emotional connection with consumers, shape the brand image, and make consumers feel the warmth and care of the brand.

(3) Reference cases

Ele.me released an advertising film and worked with the brand seasonal officer to tell consumers the "philosophy of balance" behind the Spring Equinox.

The short film is based on the theme of "If there are fish on the Spring Equinox, everything will be in abundance". It takes the three major life dilemmas faced by young people as the breakthrough point, and shows the philosophy of balance between "work and life", "spending money and saving money", and "indulgence and restraint".

It reflects the brand's insight into the needs of young consumers and its ability to achieve emotional resonance and connection with consumers.

Youku released a poster. Select classic films or popular films on the current platform to create a second clip.

Pechoin released a poster. The brand style and tone are highly compatible with the solar term culture, and product elements are integrated into the poster creation, which is natural and comfortable.

3. Summary

Read this marketing calendar carefully and plan your holiday marketing early. With strategies in hand, I have the traffic.

The festival marketing in March seems to be simple and easy to enter, and the emotional card is the biggest killer. However, the selection of focus must be cautious, the marketing scale must be firmly grasped, and the integration point between the brand and the festival must be found to avoid marketing failure.

I wish you marketing success!

Author: Zhang Mulan; WeChat public account: Operation Party (ID: yunyingpai666)