After merchants settle in an e-commerce platform, the most important thing is to break zero, because it is very unfavorable for a new store if the store has no sales and no traffic. So how can Shopee break zero quickly? Next we will explain this aspect to you. 1. Market analysis Currently, Shopee has 8 major sites, each representing a country. Consumer habits and cultural customs are different in different countries. If you want to sell some products, you must analyze the consumption habits of the local market. In addition to the selling points that can be presented on the main picture, if the store has discounts, you can also use discounts to attract buyers to click in; you can also add elements of your own store to the main picture design, which can let customers have ideas about your products and also remember your store in their minds. 2. Update new products regularly You need to ensure that your store releases new products on a regular basis and in a fixed quantity. On the Shopee platform, the peak ordering period is different in each region (Malaysia is between 2pm and 4pm, Taiwan and Singapore are between 8pm and midnight, Indonesia is between 10am and noon, the Philippines users place orders more dispersedly throughout the day, and Vietnamese users place more orders in the morning). After knowing the corresponding ordering rules, do a good job in product selection and new product release (insist on releasing more than 10 new products every day), then you are not far from breaking through zero sales. 3. Product title Make a good product title. New sellers who have just come into contact with Shopee don’t know how to write their product titles. Product titles include: brand, category, decorative words, product attributes, hot search words. For novice sellers, the store should not have its own brand in the early stage. This can be ignored for now. Don’t worry about it. You can add it after you have established your own brand. 4. Products are pinned to the top For store products with relatively high profits, we need to manually pin them regularly. Regarding the selection of store top products on the Shopee platform, I personally recommend pinning new products to the top, and not pinning products with relatively good sales. In addition, regarding the time period for pinning, we also need to choose the most appropriate time for pinning products based on the peak order period in the region where the store's customer base belongs, so that we can achieve twice the result with half the effort. In addition, merchants can also pay attention to the store fans' dynamics at all times, actively interact with fans, and give store fans some discounts at appropriate times, which is also conducive to the store breaking zero quickly! |
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