How to check the organic traffic of competitors on Amazon? What kind of traffic does Amazon have?

To some extent, store traffic equals sales and profits. Without traffic, no matter how superb the operation skills are, it is all in vain. So how can Amazon check the natural traffic of competing products? Let's explain this to you below.

1. Open the backend homepage, find the data report at the top of the menu at the top of the backend, and then click to open the business report.

2. In the Business Reports on the left menu bar, select Sales and Visits on the sub-product details page. You can view the number of buyer visits over a period of time.

3. The default time is usually 30 days, you can adjust the time range from the top of the page. Note: The default time is 30 days, you can only see the previous day

Previous data.

What kind of traffic does Amazon have?

1. The product itself

1. The higher the ranking of core keyword natural search and advertising search, the greater the traffic.

2. Occupy the banner of popular keywords, title, five bullet points, search terms, more details, etc. What people tend to overlook is filling in more details. You should try to highlight your selling points and show cost-effectiveness, so as not to lose this part of traffic.

3. Label traffic: BS label, New Releases label, Amazon Choice, etc.

4. Category traffic: Products must be placed in the correct category. In the early stage, they can be placed in a category with relatively less competition. After the sales of the posts are relatively stable, they can be changed to a category with greater competition. If there is a VC account, multiple categories can be implemented. Generally, 3 subcategories can be displayed on the front end. The Best Sellers Rank, Most Wished For, and Gift Ideas of each category are also a large source of traffic.

2. In-site advertising

Automatic advertising, manual advertising, Head line Search, Product Display, display advertising, video advertising. Note:

1. Sellers with brand registration can currently only use automatic advertising, manual advertising, and Head line Search.

2. Product Display (targeted advertising) requires an AMS advertising account.

3. Display ads and video ads are currently invitation-only.

3. Amazon platform activities

LD, BD, Black Friday, Prime Day, DOTD, Giveaway and other events with large traffic. Be prepared in advance, prepare sufficient inventory, and strive to meet the requirements with as many products as possible. During the deal period, be sure to pay attention to the deal ranking and make timely and effective interventions.

In fact, Amazon still has a lot of traffic. In addition to the above, there are also traffic from coupons and flash sales. As long as the merchants do these well, the store traffic will skyrocket! Well, today's sharing ends here. I hope this article can help you!