What does Amazon direct review mean? What are the applicable situations for direct review?

In e-commerce platforms, one of the criteria for consumers to shop is not only whether they are satisfied with the pictures of the products, but also how the products are evaluated. Amazon reviews have always been a topic that everyone discusses a lot. What does Amazon direct review mean?

What does Amazon direct review mean?

As we all know, Amazon has two evaluation systems: Review and Feedback. Review is an evaluation of the listing itself. Amazon users can make their own evaluation of a listing regardless of whether they purchase the product. Feedback is for specific orders. Buyers can only make evaluations of existing orders after the purchase has been made. Direct review is a type of review, which means that you can leave a review directly without purchasing the product, also called (non-Verified Purchase Review).

What are the applicable situations for direct review?

1. Small size, not a large size that takes up too much money.

2. Due to the current limited operating funds and a certain basis for the number of orders, a small amount of direct reviews can be appropriately increased.

3. Try to increase the number of reviews before the peak season to improve the order conversion rate. It will be more effective if you do A+ or post a video before doing direct reviews.

Pros and cons of direct review:

1. Direct reviews only exist for a limited period of time, which may be 3 days or 1 month. They will be deleted immediately after the system makes a determination.

2. Listings with excessive direct reviews will be restricted from receiving reviews, including real VP reviews and direct reviews.

3. If the sales privileges of an account are removed due to direct reviews, 30% of them can be appealed.

4. The cost of direct reviews is relatively low, 8-15 yuan per review, which can increase the star rating and conversion rate, especially reviews with pictures and longer texts are more convincing. They will also be displayed after being approved by the system, which usually takes 1-2 working days.

In fact, Amazon's review rate is very low. There may be one review for about one to two hundred orders. Therefore, with such a low review rate, Amazon launched direct reviews. Now everyone should know what Amazon direct reviews mean!

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