What is the difference between Amazon boutique and mass merchandise?

Amazon's profit margin is huge for domestic merchants, but the difficulty of operation is slightly greater than that of domestic platforms. What I want to tell you today is the difference between Amazon's boutique and mass merchandise.

Amazon has no source advantages:

1. Amazon e-commerce platform is the world's largest online retail platform. If you do not have a source of goods on Amazon, you can sell your products all over the world.

2. The Amazon platform is widely used by people. If you sell goods without supply from Amazon, I believe the traffic in your store will not be small.

3. People who use the Amazon platform don’t care much about the price, unlike our domestic sellers.

There are several differences between selling Amazon products without source and distributing products:

Just as the name suggests, Amazon Boutique means product segmentation and optimization. We collect the recent hot-selling products on Amazon or other platforms, classify the collected products, screen and select them, and then analyze the data and characteristics of the selected products.

Then collect domestic products, analyze the collected product data and characteristics, compare them, and select products that can become hot-selling products. However, the boutique model requires experience and is not recommended for novices.

The key point of distribution is "distribution". From the beginning, a large amount of product information needs to be collected from domestic e-commerce platforms and then uploaded to Amazon after modification. It can be understood as moving things from other e-commerce platforms to the Amazon platform, similar to the existence of a middleman, extracting the price difference as a profit point.

Generally speaking, novice stores will choose the distribution model. The focus of boutiques is on "quality", and the investment cost is little by little. Generally, after the store has been operating for a period of time, it will know which product sells well, and then focus on building it as a hot product and package it to attract more people. It is generally not recommended for novices to try it at the beginning.

You can switch from the distribution mode to the boutique mode, or from the boutique mode to the distribution mode. The boutique mode is slightly more troublesome than the distribution mode, and the operation time will be longer and more stable. The distribution mode is slightly simpler. It will be easier to switch to the boutique mode after gaining a certain amount of experience by choosing the distribution mode. Each has its own advantages, and the specific choice depends on the individual.

In general, if you are a novice in cross-border e-commerce, it is recommended to start with the no-source distribution model, which is much easier to get started. The boutique model is not suitable for novice merchants, as it is difficult to operate and has high costs.