How to do Amazon market analysis? Introduction to the basic ideas of market analysis

E-commerce depends on product selection for 70% and operation for 30%. Product selection is very important for a store. If a novice in Amazon operation wants to get a share of the huge Amazon platform, it is probably impossible without a deep understanding of some market analysis techniques. Below I will introduce the basic ideas of Amazon market analysis.

I. Market Competition

Amazon operators can use keyword query software to capture the monthly search volume of a certain keyword on Amazon, compare it with the current number of products on sale on Amazon, and analyze the market competition.

If a keyword has a large search volume, but there are not many products for sale on Amazon, it means that the competition for this product is not fierce. You can make a rough estimate based on the ratio of the two. If the product competition is fierce, you can directly exclude it.

2. Brand Concentration

If most of the products in a category come from the same brand, you need to pay attention to whether this category is monopolized by a single brand. In the case of a monopoly, buyers will be more willing to buy products from this brand.

In addition, you need to pay attention to whether there are a large number of Amazon self-operated links in the category. Amazon also acquires some brands and sells them on its own. If a large number of links in the category are Amazon self-operated, then you don’t need to try this category.

3. Competitive Product Analysis

Many novice sellers have just settled in Amazon’s US site. To sell on Amazon, they need to know themselves and their competitors and analyze products similar to their own.

The main thing is to observe the price, number of reviews, product features, etc. of competing products.

In addition to the above main aspects, sellers need to analyze the sales performance of products in different category rankings, and analyze whether competitors rely on unique factors to achieve such rankings and sales.

Only by paying close attention to your competitors' information can you better optimize your own products and gradually catch up with or even surpass them.

Market analysis is a very big topic in Amazon product selection, and some products may involve patents. Following the ideas proposed above for analysis, we can basically get the market situation of the product and provide a reference for everyone.

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