How to set up Amazon advertising? Detailed steps

Whether it is Taobao, JD.com, Pinduoduo, or Amazon, advertising is a very important traffic entrance. Friends who do Amazon must know CPC advertising. This kind of advertising will not be charged if it is not clicked. Let's introduce the steps of setting up this advertising in detail.

Step 1: Choose your ad type

In Amazon operations, Amazon advertising is divided into automatic and manual advertising. Automatic means that Amazon will help you place ads based on your product keywords, etc., which are captured by Amazon. For newcomers to Amazon operations or those who do not understand product search terms, you can try to place ads. Usually, if the listing is well written, the automatic advertising will be relatively good. Manual advertising means manual placement, mainly manually selecting keywords.

Step 2: Select your product

Here you can choose the products that the seller wants to promote. It is usually recommended to promote hot-selling products. Products with high acceptance generally sell better than unpopular products.

Step 3: Set the start time and budget

Here, the start time is usually now. If you are advertising for an Amazon event, you can also adjust the start time. It is recommended to start with a budget of 10 and then increase it slowly. For beginners, you can also make adjustments based on your budget.

Step 4: Set keywords

If it is automatic advertising, there is no fourth step. Setting keywords means setting the keywords that Amazon wants to place. For example, if the seller sets to place Braces, then searching for hat will not find the product, but searching for Braces will have a chance to find the seller's products.

Step 5: Set bidding strategy and bid (CPC bidding)

These two factors affect the CPC of Amazon sellers at the same time, that is, the cost per click. There are many bidding strategies here, which can be seen from Amazon's text introduction. Generally, it is recommended that new Amazon sellers who are not sure about the bidding strategy choose to only reduce the mode so as not to spend too much.

CPC bidding is simpler. Sellers can decide the maximum price of their CPC. For example, if Mackey sets it to $1, then in the reduction-only mode, the seller’s actual click cost will not be higher than $1.

Final step: Launch your ad

After the launch, the ad will start running. However, from experience, many ads will take several days to be effective. It is not recommended to judge the ad when the number of clicks is less than 30. The Amazon system also needs to judge and run data.

Recommended reading:

How to do Amazon e-commerce? Specific methods introduced

What should I do if I can’t get through to Amazon’s customer service? How do I handle Amazon’s after-sales issues?

What is the difference between AliExpress and Amazon? Which platform is better?