Why is your store not visited? Physical store owners must know this strategy

In the fiercely competitive physical business environment, many stores face the dilemma of few customers and high marketing costs. This article provides physical store owners with a practical and efficient customer acquisition strategy - the "10-kilometer surrounding strategy."

Dear business owners in this city, are you worrying about your performance every day?

Few customers, fierce competition, and high marketing costs, are these your pain points?

Do you also envy those shops that are doing booming business and have a constant stream of customers every day?

Don’t worry, today I will talk to you about a super practical strategy - the "10-kilometer surrounding strategy", which will help you find the "influence center" around you, and use the dual stimulation of interests and emotions to make your business easy and popular.

To put it simply, it means taking your store as the center and radiating to merchants and customers within a radius of 10 kilometers. By establishing deep connections, you can turn them into your "center of influence" and let them help you expand your customers.

Does it sound simple? But why can't many people do it? Because they always think too complicatedly and ignore the most direct resources around them.

Why is the “10km perimeter strategy” effective?

① Geographical advantage: Customers within a 10-kilometer radius are closest to you, with the lowest store cost and the highest conversion rate.

② Trust endorsement: Through cooperation between merchants, customers are more likely to trust you.

③Fission effect: Every merchant is an "influence center", and the customers, employees, and friends behind them are all your potential customers.

Many physical stores actually do business within a radius of 10 kilometers or 5 kilometers, so our radiation should also be from near to far, first radiating to the nearest merchants and customers, and then slowly pushing outward.

Step 1: List our customer profile

We need to clearly know who our target customers are. In addition to spending money with us, which other businesses in the surrounding area will they spend money at?

For example, if you sell women's clothing, then the beauty salons in the surrounding area will be your key cooperation partners.

So we need to know clearly who our target customers are.

Then list the businesses that can be cooperated within 10 kilometers, as well as the businesses that should be focused on cooperation.

Step 2: Take the initiative to visit

Take your business card and visit each store one by one. Don't be afraid of being rejected. Most bosses will welcome new friends. You can simply introduce your store and say, "I am the owner of the nearby XX store. I want to make friends with you and look after each other in the future."

1. Organize a party

Invite the owners of these businesses to a party in your store. It can be a simple tea party or a dinner. The purpose of the party is to let everyone get to know each other and establish emotional connections.

2. Offer discounts

During the party, you can provide exclusive discounts to the employees and bosses of these businesses. For example, you can give them 20% off on their purchases or give them small gifts. This will not only make them feel your sincerity, but also encourage them to actively help you promote your business.

Step 3: Design the “Virus Card”

"Viral cards" are baits you use to attract customers. For example:

• Free trial coupon
• Top Discount Cards
• Buy one get one free privilege...

Design exclusive discount cards for these businesses, such as "Friend Cards" or "Employee Cards". Each card can give you a 20% discount or a free drink. Let them send these cards to their friends, employees and customers

Reach cooperation with these businesses and recommend customers to each other. For example, your cafe can cooperate with the barber shop next door. After customers consume at the barber shop, they can enjoy discounts at your shop with the receipt, and vice versa.

You can also find precise chain merchants to jointly organize events and divert traffic to each other.

For example, if you sell women's clothing, then beauty salons, women's shoe stores, etc. are precise chain merchants.

Chain merchants mean that customers will consume at merchants in this chain, so we must first understand the profile of our target customers, their needs, and where they will consume.

For example:

There was a clothing store owner who used this strategy and the value-added discount strategy to attract a large number of customers into the store.

Here’s how to do it:

1. Cooperate with surrounding supermarkets, beauty salons, women's shoe stores, nail salons, etc. When you purchase any amount at a supermarket, you can go to his store with the shopping receipt within the validity period and receive two pairs of high-end socks for free. The socks will be invalid after the receipt expires!

2. Pick out clothes that cost less than 50 yuan in the store and place them in the special sale area!

3. For those who come to collect socks, we will give them two choices: Option 1, take two pairs of socks directly (market price 20 yuan); Option 2, do not take the socks, and the 20 yuan credit for the socks will be increased to 40 yuan to buy clothes (except for the special offer area):

The final result was that in just two days, more than 100 people came to collect the socks with receipts, only more than 30 people took the stockings directly, more than 70 people used the added value to buy clothes on the same day, and the rest locked in their next purchase through discount coupons and WeChat even if they did not buy anything.

Think about it, if you have reached cooperation with 50 stores, 30 of them may be willing to help you issue gift cards.

These 30 stores will send out, for example, at least 10 cards every day.

10×30, 300 cards are sent out every day, but only 10% of them are claimed. On that day, 30 people came to claim them. After these three times, we can increase orders and lock in fission through value-added cash discount strategies, promotional strategies, and other means.

There are a few key points here.

The first is the accuracy of the cooperating merchants, that is, the matching degree between the cooperating merchants and our target user portraits. Whether his customers are also our target customers is very important.

The second point is the merchant’s willingness. Is he really willing to help you send it to customers? This requires working hard through relationships and interests.

What is your relationship with the merchant? What are the benefits for him to help you promote him? Can your gift card help him close deals? Can it help him retain customers? Or does he get a commission from the gift cards he sends out?

The third point is the attractiveness of gift cards to target customers. After they get the gift cards, do they want to claim them? What obstacles do they have in claiming them? We need to solve these obstacles.