Finally, I talked about a male health blogger who sold over 3 million in a year.

In the field of health video bloggers, although most are women, Shunshi Boy, a male blogger, has quickly achieved sales of more than 3 million yuan in less than a year through unique content and product strategies. How did he do this? This article will reveal the key factors behind Shunshi Boy's success for your reference.

A few people asked me before: I saw that the health bloggers you shared were all girls, are there any boys who did well?

Indeed, there are not many boys making videos in the health field, but this boy has achieved sales of over 3 million in less than a year.

I only looked at the products in the store with sales of more than 1k, and the sales exceeded 1.92w. There are many other products with sales of more than 300. It is conservatively estimated that the sales exceed 3 million. Moreover, he started doing this probably in early 2005, and it has only been nearly a year now.

How did he do it?

1. Go straight to your own products with clear goals and focus

If you observe the Dandelion background of Shunshi Boy, you will find that he does not accept business orders and only focuses on selling his own goods. In addition to videos, he also does live broadcasts, all of which revolve around his own products. The path to selling goods is very direct, which can help him focus quickly.

Moreover, Xiaohongshu is still in the stage of promoting e-commerce. As long as the content and products are good, it is fine to promote its own products right from the start. In this way, it can ensure that every content will be fruitful.

Now is the era of "content e-commerce". Every product-related content released is a hit. Once it goes viral, it can bring in a lot of sales. Content has a "long-tail effect". Content released three months ago may still be shipped now. The more you release, the better, and the more you will sell.

2. Not only sell goods, but also provide value

However, the misunderstanding of many partners when selling products is that they only focus on explaining why they should make this product and what are the advantages of the product, but ignore what people who watch the video want to gain.

The content of Shunshi Boy is not a regular advertisement, but more like health tips: he recommends how to replenish qi and blood, what the formula is, how to choose the ingredients, the effects, formula, and methods are all explained clearly. If you don't want to buy, you can also learn something from his content. In this way, more people who like health can see it. The more people read it and the more times they read it, the stronger their sense of trust will be, and it will naturally be easier for them to buy things from him.

3. Grandpa appeared in 1992, endorsing trust

The core positioning of Shunshi Boy is: learning dietary nutrition from his 92-year-old grandfather and growing up in the herbal market.

These two positionings, one explains why he understands these dietary knowledge, and the other explains why he knows the ins and outs of the ingredients, are both positionings that directly help him gain trust in dietary products.

Positioning alone is not enough. In many of his videos, his grandfather appears to talk about some knowledge about diet, making the content more credible, less dry, and more trustworthy.

4. Tips for naming a health track

Many friends don’t know how to name their account, “Shunshi Boy” can give us some inspiration and reference.

"Health preservation in accordance with the seasons" is a very important concept in Chinese health preservation. The focus of health preservation in spring, summer, autumn and winter is different. He combined this concept with his own differentiated characteristics (there are very few men in the health preservation track), and came up with this name.

For example, "Ouyang Hui's Food and Health" uses the concept of "food and health", and "72 Phenological Vitality Life" also uses the concept of phenological health.

Similarly, you can also find some concepts that match your health-preserving ideas, and combine them with your nickname and characteristics to come up with a more special name that fits the health-preserving track.

5. If you want to earn more

If you have 1,000 active private domain fans, you can run your small business well.

In addition to the Xiaohongshu store, Shunshi Boy also undertakes and converts in the private domain. In this way, subsequent repurchases and other health products can be better converted in the private domain.

Therefore, if you want to earn more, don't ignore this area.