What should I do if my Amazon peers maliciously leave me a bad review? How to deal with it?

Amazon merchants all know the importance of store reviews. For merchants, sometimes bad reviews are fatal. What should they do if Amazon is maliciously left with bad reviews by their peers? The following content will provide you with relevant answers.

What should I do if my Amazon peers maliciously leave me a bad review?

1. Take the initiative to organize and provide various evidence as soon as possible: purchase orders, invoices, product website links (preferably corresponding to the brand) and brand authorization supporting documents. The purpose of this is to prove that your product is authentic, not a fake or imitation.

2. Use buyer accounts to embed sensitive words, and multiple reports will most likely result in deletion. The specific steps are as follows: Use multiple buyer accounts to embed sensitive words and swear words under negative reviews, such as bitch, nigger, stupid, idiot, etc. Then open a case to complain that this negative review contains a lot of swear words and request deletion. However, this method is not 100% successful. Click once a day, with multiple accounts (if the base is small, the effect may not be great, but it is better than nothing)

3. Regularly invite reviews in the background to dilute negative reviews and squeeze negative reviews out of the homepage

4. Through multiple buyer accounts, click "no" for negative reviews and "yes" for positive reviews. In this way, negative reviews can be suppressed and positive reviews can be placed on top. This is also what the service provider calls "no negative reviews on the homepage". If you don't have the resources, you can find a service provider to do this service. However, it is unstable and easy to rebound, so it can only be used as an emergency measure.

5. Vine, also known as the green label (but it is now charged and quite expensive, and requires a high degree of confidence in the product). The weight of vine reviews is much higher than normal reviews, and it is easy to squeeze bad reviews off the homepage.

6. Check the other party's profileId and browse his review records. If you find that the other party has left a lot of bad reviews in the past, you can file a case to complain that the other party is a bad review writer who always leaves bad reviews for others, because normal buyers will not leave bad reviews frequently, and most normal buyers do not leave reviews.

7. Friends and relatives dilute negative reviews: If you have classmates or friends and relatives abroad, they can help buy reviews to dilute negative reviews and quickly increase the star rating. You can also directly post direct reviews, but the weight is not high.

8. Suicidal positive reviews: Using a polluted blacklist account to give yourself 50 positive reviews in seconds will cause your own reviews to be emptied. The disadvantage of this method is that it will clear all the reviews, but the advantage is that even if it is not emptied, it can still increase the rating and the number of positive reviews. A polluted blacklist account refers to an account that frequently posts reviews and is judged as abnormal by Amazon officials. The operation must also be abnormal and should be posted on the same day. Our goal is to make Amazon officials think that we are manipulating the reviews and delete the reviews. This approach also has risks and may cause the account to be suspended, so everyone should be cautious in operation.

9. Appeal of negative reviews: judge from the dimension of the time when the review was left. Generally, it takes three or four days for customers to receive the goods after purchase, and they usually leave a review a few days after use. Therefore, many people who leave negative reviews may not be able to wait that long and will leave a review right after the purchase. At this time, you need to take a screenshot of the order time and the review time, write an email, and the content of the email should say that the buyer left a negative review right after receiving the goods. It is obviously a malicious negative review and does not comply with the rules. Send an email through this email address [email protected]. All negative review appeals are sent to this email address.

10. Optimize listings to increase product conversion rate: After receiving negative reviews, product conversion rate will decrease, so you can appropriately reduce product prices. (When reducing prices, you can appropriately increase advertising budgets and bids) Make good use of negative reviews themselves, and mention in product copy that the negative reviews are rare, or that the product has been updated, etc.;

You can use off-site promotions to boost sales. There are several benefits. First, people who buy at low prices have lower psychological expectations. If they are satisfied with the product, they will most likely give you good reviews, diluting the impact of bad reviews and increasing the overall evaluation score. In addition, low prices can bring high conversions and increase the weight of your link in a short period of time.

11. Split variant negative reviews: If there are multiple variants, you can separate the variants with negative reviews.

12. Renovate links: If there are too many negative reviews and the conversion rate is too poor, then renovate the links

13. Search his address on Google to see if it is legal. Many malicious negative review addresses are randomly generated. You need to check whether the zip code, local city, and local state correspond to it. You also need to search his address on Google Maps to see if you can find it.

14. Use official policies to guide deletion: If the negative reviews are about slow logistics or poor logistics service, you can open a case to request deletion if you send it through FBA. This is completely compliant. Amazon's official policy is that if you send it through FBA and there are negative reviews, you can request deletion.

Please note that when you open a case to request the removal of a negative review, do not ask whether it can be deleted. Ask whether it can be investigated and then request the deletion.

15. Open a case or directly file an appeal via email to Help/Contact Seller Support to report these malicious negative reviews. Generally speaking, if you receive concentrated and continuous negative reviews, you can tell Amazon that you suspect it is a malicious attack from your competitors and need Amazon's help.

After Amazon accepts the case, it will usually make a judgment based on the seller’s historical shopping records, IP information, shopping paths, past reviews, etc. Please pay attention to follow up on this process and explain to Amazon the losses caused by your listing, etc., in the hope that Amazon will speed up the processing.

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