How to prevent price comparison on Pinduoduo and why to do it

For merchants, how to effectively prevent price comparison on Pinduoduo in order to maintain the competitiveness and profit margin of their products has become an urgent problem to be solved. This article will deeply explore the importance and specific operation methods of preventing price comparison on Pinduoduo, and provide merchants with a series of practical anti-price comparison strategies, hoping to help everyone.

Before I started working on Pinduoduo, I didn’t know the term “anti-price comparison”. After joining Pinduoduo, I not only knew what anti-price comparison is, but also what the lowest price on the entire network means. I also knew which platform I should go to when buying things. Yes, I’m talking about Pinduoduo. It’s a European standard product, and I only admire Pinduoduo.

There are three commonly used e-commerce platforms at present, JD.com, Taobao, and Pinduoduo. When buying large items, I will check the prices on these three platforms. If the difference is not big, I will buy it on Pinduoduo. Why? Because the after-sales service is good.

Unlike Taobao and JD.com, if the price of something drops just a few days after you buy it, and you apply for compensation for the difference, you won’t even get it. This is unimaginable on the Dear Duoduo platform.

Okay, now that I've finished my flattery, let's get down to business. Why does Duoduo usually have the best price for the same product? It's because Duoduo has a powerful price comparison system behind it. What's even more terrible for us merchants is that this price comparison system is constantly being updated and iterated. Although it makes consumers happy, it also makes us merchants suffer.

For me, there are pros and cons. When I am a consumer, it is beneficial to me. When I am a manufacturer with cost advantage, it is also beneficial to me. But when I am an agent and take goods to sell, this damn price comparison system really kills me.

01 Why do we need to prevent price comparison?

Where does the traffic on Pinduoduo come from? Generally speaking, half of it is from activities and half from through trains. If we want to get a big order, just by driving, the ceiling of the order volume is very limited. If we want to break through the category traffic, we have to play with activities and through trains. If we want to play activities, there is a hard requirement that we must have the lowest price on the entire network.

Although we nominally require you to offer the lowest price on the entire network, we will never do anything so absolute. If we really want to offer one product, one lowest price on the entire network, and one event, I guess there will be very few products on the flash sale page. If everyone wants to be on the event with multiple links of the same item, there is only one way: to prevent price comparison. Let the system think that your same item with different links is a different item.

I sell a five-point brand. I sell the same product in different models. Two links report 10 billion. I have been running for more than half a year and have never been compared. This also shows that there is room for anti-price comparison. According to my test, the severity of price comparison is different for stores with different tonality scores, such as four points, five points, six points, and white labels. Visually, the higher the tonality score, the stricter the price comparison. If you have different opinions, please correct me.

Some people have asked me recently, how to participate in the promotion at the original price? Have you been blinded by the original price promotion on the Internet? What is the original price promotion and what is the original price? Let's put it this way, if you have a product that sells for 10 yuan on a daily basis and you set the unit price to 199 yuan, then you apply for the 22660 machine review flash sale, and the system may give you a recommended price of 140 yuan.

At this time, how much do you plan to sell for the flash sale? You can sell as much as you want, as long as the product sells well, I can even sell a product with an original price of 10 yuan for 99 yuan for the flash sale, this is the greatest value of preventing price comparison.

02 The core of price comparison prevention is materials

We all know that the system price comparison mainly compares the main image and SKU, as well as the title and product attributes. However, nothing is absolute. Some of the links I made have the same main image and SKU image, but only the text on the image is different. It can always be on 22660. If I am unlucky and get compared one day, I just need to change the SKU copy and I can be immune to price comparison for three days.

Therefore, there is no 100% effective method to prevent price comparison. We just need to make more pictures and links to test.

Some links may be compared even if they are completely original materials. For such links, I have tried to change the SKU and the text of the main picture many times, but they are still compared. Other pictures I made at random during the same period have never been compared. Is there a component of luck in it?

Original materials can avoid 90% of the anti-price comparison, such as pictures within pictures, rare characters, O0 not distinguished, etc., which were allowed before, but now violate the specifications and have serious consequences. Therefore, the platform's price comparison system has been iterating, just to filter out all the links of the same style with different skins.

Sometimes original materials are compared, so we have to think of ways to avoid price comparison when making materials. The current effective testing method is: different placement angles of the product body can effectively avoid price comparison.

For example, if you are selling ceramic bowls, others will take pictures from the front, but you can take pictures from the top, bottom, stacked, etc. Differentiate from the angle of your competitors, and you probably won't be compared. But the problem arises again, the conventional display method is definitely the best sight angle for buyers and is most conducive to conversion.

If you shoot from an unconventional angle, it will indeed affect the aesthetic display of the product and thus affect the conversion rate. This requires a trade-off, to prevent price comparison or to keep the appearance. In order to prevent price comparison, sometimes I will reverse the product display in the SKU picture. This kind of anti-human product display is really forced. What's more, such pictures do not affect the conversion rate much. You can all try it.

03 100% anti-price comparison method

I mentioned above that there is no 100% anti-price comparison method, which is immediately refuted here. In fact, there is a price comparison method that can be 100% anti-price comparison, and I will share it briefly here. Everyone knows that the platform has a package function. The waiter has repeatedly told everyone that in the future, the SKU of the product should not have a + sign, and this is a package.

The price of a set is only compared with that of another set. Based on my experience in the cleaning and care category, this is the perfect solution to prevent price comparison. Remember, the price of a set is only compared with that of another set! As the saying goes, enlightenment comes naturally. I will only talk about this here. Whether you can understand it or not depends on your luck. Anyway, the test shows that the anti-price comparison effect is great.

Another way to 100% prevent price comparison is to be the exclusive agent or manufacturer's resources. I have the lowest price on the entire network. If you want to compare with me, you can't afford it. This is the top-level way to prevent price comparison. How do manufacturers make links? They intercept traffic, and intercepting traffic means comparing prices.

When I make a link, I will directly copy the title and SKU text of the benchmark link, and even the background of the other party's SKU picture. Why do I do this? It is to tell the system, look, I sell it cheaper than that ridiculous link, and we are the same product, don't give him traffic, give it all to me.

In order to quickly compare prices with the other party, I will also do the so-called instant burn, which is to quickly spend the through train with low investment. The principle is to cut the crowd pool. As long as I can cut into the other party's crowd and have a transaction, the system will determine that I am the same product, and my price is low, then the number of orders will really take off on the spot, and even after it stops, the number of orders will continue to increase.

04 Last

Price comparison and anti-price comparison have different values ​​in the eyes of different people. We call for anti-price comparison every day because you and I do not have price advantages or have price control requirements.

In fact, preventing price comparison is essentially fighting against the system. If what you do can deceive the system, then the prevention of price comparison is successful. Try more and make more links. The more links you make, the more successful the prevention of price comparison will be. You cannot lose confidence in continuing just because one or two of your links are compared. This is not advisable.