What are the techniques for manual advertising on Amazon? How to place ads?

In the Amazon platform, merchants can set up manual advertising. Advertising can achieve the purpose of promotion, which is conducive to increasing the exposure of products and helping to improve conversion rates. The following are some tips for manual advertising.

What are the Amazon manual advertising techniques?

The first step of manual advertising on Amazon is word selection, and the second step is optimization; optimization principles, but the effectiveness of advertising is far more than that. Why is it that even if these optimization principles are mastered, advertising may not be effective?

In terms of length, there are two types of keywords: short-tail keywords and long-tail keywords.

Short-tail keywords generally have high search volume and high exposure. For example, running shoes and running shoes men are short-tail keywords. The competition for short-tail keywords is very fierce, but at the same time, these words have considerable sales. Therefore, the optimization of short-tail keywords mainly depends on the advertising effect. Some advertisements are very efficient for short-tail keywords, but some are very expensive. There are slight differences depending on the category.

There are several core principles for short-tail keyword optimization:

1. Pay attention to its Acos, that is, advertising sales cost, regularly. For words with relatively high Acos, lower the bid first. If the price is still very high after the reduction, then this word has eroded the profit margin and can be removed.

2. Keywords that have been exposed and clicked but have not generated any orders should be eliminated.

3. Words with few exposures and few clicks. Putting such words in an ad group will only add to the troubles and will not be effective. Instead, it will lower the overall advertising efficiency.

Long-tail keywords have less search traffic and less sales potential than short-tail keywords; however, traffic from long-tail keywords will be more targeted, and when customers use several specific keywords, they are more likely to be ready to buy, so there will usually be a higher conversion rate.

It is not easy to find long-tail keywords. Generally speaking, there are two feasible ways.

1. Through the automatic advertising report. The automatic advertising report will show which search terms buyers actually use to find your products, and most of these search terms are long-tail terms. You can put these terms into manual advertising to test.

2. Through some keyword tools, such as sonar, surftime, Google keywords, etc.

How to place Amazon manual ads?

Because manual advertising has set keywords during delivery, the sources of exposure and traffic will be directly imported from these keywords. When a user searches with the keywords you set, your listing will have the possibility of being displayed on the search results page; according to current Amazon rules, there are only about 8 advertising listings in each search results page, and the number of displays is small.

According to statistics, 100% of consumers see the first page of search results, but only 17% see the second page of search results, and the number drops to 4% on the third page. If your automatic ads are not ranked in the first three pages, that is, not in the top 24 in the ad ranking, then the exposure is very low, not to mention the click volume.

The ranking of your ad space is not only determined by the sellers’ bids, but also by the sellers’ bids and your account performance. Therefore, when sellers are doing manual advertising on Amazon, they should not only optimize their keyword bids, but also look at how to improve the conversion rate of this keyword ad. The higher the conversion rate, the more orders will be completed.

Well, that’s all about the manual advertising skills for Amazon. Amazon merchants can learn more if they need it. After mastering the skills of advertising, it may be easier to do, and you can achieve twice the result with half the effort.

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