Why are life-related content more popular among video account users?

Among many video platforms, Video Account has attracted a large number of users with its unique social attributes and content ecology. This article deeply explores the reasons why life content is popular on Video Account, and analyzes how these contents can touch people's hearts and achieve a strong sales effect through real stories.

The sound of pots and pans whets the appetite, and the humorous stories among family members make people smile.

In this fast-paced life, netizens are gradually tired of overly refined or overly dramatic content, and are turning to works that are close to life and full of fireworks.

From the November "Video Anchor Sales Power List" released by Clour, we can see that creators such as @兜宝一家的快乐生活, @爱生活爱香香, @小清记录美好生活, @吖吖快乐生活, @焕焕快乐生活, and @嘉玲爱你大连 are on the list.

These accounts are not only good at selling goods, but their short videos have also won the love of a large number of users. And their names have something in common: they are all related to "love, happiness, and a good life."

Why are these life-related accounts so popular on WeChat? How can these creators compete with more exquisitely produced, faster-paced, and more eye-catching popular short videos with plain and simple content? Why do their content have such a strong sales effect?

With these questions, let us follow the perspective of "Claure" to find out!

1. Why is life-related content more likely to become popular on video accounts?

Claure observed that content with warm, loving and positive themes such as love life and happy life are easier to spread on the video account platform.

The creator @兜宝一家的快乐生活 is based on humorous and warm family life, showing the lighthearted moments in life, small conflicts, and the love and companionship of mutual support. It has been loved by many people, and many of his works have received more than 100,000 likes.

Whether it is a simple family dispute, or the funny interaction between Doubao and his family, or between son-in-law and father-in-law, the audience can feel the strong human touch while laughing.

The picture comes from the video account

The protagonist of @兜宝一家的欢乐生活 account is Doubao, a 5-and-a-half-year-old child who likes to put makeup on his grandpa and dad. Most of the content in the video revolves around the funny moments between Doubao and his grandpa and dad.

For example, in a popular video, Doubao plays the rock-paper-scissors game with his grandpa and dad. He starts by secretly passing secret codes to his grandpa, but in the end, he reverses the situation and helps his dad beat his grandpa. The funny plot attracted tens of thousands of comments from netizens.

The picture comes from the video account

@兜宝一家's happy life videos include both realistic issues of raising children and emotional exchanges with family members. Through carefully designed family life scripts, an ideal family lifestyle that people yearn for is created, and this seemingly casual narrative contains precise content strategies.

Through these seemingly simple family stories, the creators not only portrayed the "happy life" of the family, but also created an emotional projection that was both idealistic and down-to-earth. The audience was attracted by the interesting family atmosphere, and at the same time, they saw the authenticity and warmth of the host family through the setting of the characters in the content.

The trivialities of life are sublimated into warm scenes in these contents, which are real and emotional. Whether it is the trivial matters of daily life or the family celebrations full of ritual, these creators let the audience see the real life full of love and happiness.

2. Social interaction among acquaintances and emotional fission are the ecological advantages of video accounts

The reason why the content of life creators can stand out on Video Account is largely due to their focus on life itself and their true presentation. Compared with other short video platforms, Video Account is unique in that it is deeply integrated with the WeChat ecosystem.

These creators use family life as an entry point and capture the hearts of the audience with warm and real stories, making the audience more willing to share their videos, thereby further expanding their influence in the fission ecology of acquaintance social networking.

Video accounts make content dissemination more social among acquaintances, and the "fission effect" of acquaintance networks amplifies the dissemination advantages of life creators. On video accounts, each video can not only reach strangers through platform recommendations, but also be disseminated twice or even multiple times through WeChat friends, Moments, and WeChat groups.

This communication path is particularly suitable for lifestyle content, because viewers are often more willing to share warm, real, and positive videos with acquaintances, and the trust and emotional resonance of these shares are more likely to trigger further viewing and interaction.

The social attributes of video accounts among acquaintances can not only promote the dissemination of content, but also provide creators with the economic benefits of "weak brand, strong channel", which is particularly evident in the @嘉玲爱大连 account.

The picture comes from the video account

Jialing's content focuses on sharing life, including food, specialty products, and interesting things in daily life. However, unlike other life creators, her advantages lie in her four-year academic background in the United States, her many years of work experience in Japan, and her accumulation of supply chain resources.

Relying on the ecological advantages of video accounts in social networking among acquaintances, even if she has not built a significant personal brand, she can still attract consumers and potential customers across regions by sharing videos of Japanese specialty products.

Through interactions in the comment section or private messages on WeChat, Jialing established direct contact with her fans, laying the foundation for her to develop business related to purchasing goods or import and export.

Because the social environment among acquaintances on the video account has a strong sense of trust and interactivity, she does not need to rely on complex brand building, but can directly leverage the advantages of supply chain resources to efficiently reach target users through trust relationships.

Therefore, the acquaintance social model of the video account not only strengthens the fission effect of the content dissemination of lifestyle bloggers, but also provides bloggers with new commercialization opportunities.

Whether it is attracting brand cooperation by spreading practical and creative life videos, or relying on the network of acquaintances to directly reach consumer groups, video accounts allow bloggers to achieve income growth and value accumulation by relying on channel advantages in the absence of traditional brand resources.

3. The commercialization path of life creators on video accounts

Lifestyle bloggers not only capture the hearts of the audience with their authentic content, but also provide huge room for imagination for brand cooperation through their creative forms close to daily life.

Because their video scenes reflect the real needs of the audience: family, kitchen, home, food... Because of this, lifestyle bloggers have become ideal partners for brands to promote daily necessities, household items, and gourmet food.

In addition to live streaming and selling goods on video accounts, implanting brands in food content or displaying product windows on the homepage of video accounts has also become a common way for lifestyle bloggers to commercialize.

For example, when @焕焕快乐生活 is sharing recipes, she naturally recommends a certain condiment or kitchen appliance. Or when she is making classic home-cooked dishes, she will use a certain brand of sauce and mention the convenience and taste of the brand, so that the audience can learn cooking skills in the video and become interested in the product.

This "silent and subtle" form of advertising not only avoids the impact of abrupt implantation on user experience, but also improves audience acceptance because of the high degree of fit between the product and the scene.

The picture comes from the video account

More importantly, life creators can also promote products with emotional attributes through emotional expressions. When sharing family interactions, @兜宝一家的快乐生活 has promoted parent-child games, home decorations, or healthy foods.

Through these emotionally rich contents, the product is not only a tool or product, but also carries the symbolic value of family warmth, allowing the audience to have a deeper emotional identification with the brand.

The picture comes from the video account

Some creators have also explored the path of building their own brands. When they have accumulated a certain fan base, they can try to launch their own peripheral products or special products.

For example, launching household items, recipe books or kitchen tools with personal style. This kind of commercialization based on personal brand can not only increase revenue, but also further strengthen the blogger's content positioning and influence.

4. Final Thoughts

The rise of life-related creators is not only a return to authenticity and resonance in the content market, but also a successful practice of video accounts in algorithm recommendation and social ecology.

Even in this era where traffic is king, they can still use heartwarming little stories and exquisite daily pictures to create countless heartwarming moments for the audience and provide brands with unlimited business cooperation possibilities.

In the future, the value of life content will not only be to spread happiness and hope, but also to build emotional bridges between people and brands. The content ecology of video accounts has also begun to provide a more suitable dissemination platform for good content, helping these good authors and good content to be seen by more users.